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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,294 more

Super Beet

Health food brands are framing beetroot as the next "superfood"

Implications - Brands are shifting how beetroots are perceived by implying or emphasizing their "superfood" qualities, and are incorporating the ingredient into a variety of formats that superfoods are typically offered in – from powders to endurance drinks. By strategically framing beetroots in a new light, brands are able to cater to consumers swayed by marketing that is ultra health-oriented.
Workshop Question - How could your brand reframe an existing product/service to enhance consumer opinion of it?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 39 Examples:
56,507 Total Clicks
Date Range:
Feb 17 — Jan 19
Trending:
This Year and Average
Consumer Insight Topics:

Featured Examples

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