Category
Lifestyle
Assisted Choices
Trend cluster
Category
Super
Beet
Health food brands are framing beetroot as the next "superfood".
3.6
Trend score
Trend
What is the Super Beet trend?
Super Beet: Brands are shifting how beetroots are perceived by implying or emphasizing their "superfood" qualities, and are incorporating the ingredient into a variety of formats that superfoods are typically offered in–from powders to endurance drinks.
Insight
The consumer insight behind the Super Beet trend
Consumers with all types of preferences are often swayed by marketing that is ultra health-oriented. The intentional branding of an ingredient as a "superfood," for example, results in consumers' increased interest in it, and willingness to experiment with the ingredient in many different formats.
Trend themes
Themes within the Super Beet trend
Three behaviours holding the trend together01
The Power of Superfoods
As health-oriented marketing becomes increasingly popular, brands are showcasing the superfood potential of ingredients like beetroot in a variety of formats.
02
Nutritious Convenience
Consumers are looking for quick and easy ways to enhance their diets, creating opportunities for brands to offer convenient options like beetroot powders and endurance drinks.
03
Plant-Based Performance Boosters
Athletes and sports enthusiasts are seeking natural and plant-based ways to improve their performance, leading to the creation of innovative products like beetroot supplements and endurance drinks.
Industry implications
What the Super Beet trend means for industry
Where the trend changes the playbookFor
Health Food and Supplements
Brands can capitalize on the trend of health-conscious consumers by offering innovative products like beetroot powders, supplements, and endurance drinks.
For
Beverage
The incorporation of beetroot into beverages like tea lattes and endurance drinks presents an opportunity for brands to offer unique and nutritious drink options to consumers.
For
Athletic Performance
The growing interest in natural and plant-based performance boosters like beetroot supplements and endurance drinks opens up opportunities for brands targeting athletes and sports enthusiasts.
Workshop question
How could your brand reframe an existing product/service to enhance consumer opinion of it?
Trend signals
Trend signals for Super Beet
Trend score 3.6 out of 10, from popularity 51%, activity 49%, freshness 8%.
Popularity51%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Super Beet trend
5 featured examples from Feb 4, 2017 to Jan 11, 2019CategoryLifestyle
Beet Nitrate Endurance Drinks
The Mode Endurance & Power Booster Helps You Push Past Limits
Chance for natural and WADA-compliant supplements to disrupt the traditional sports supplement industry.
CategoryLifestyle
Superfood Beetroot Powders
A Tablespoon of 'Love Beets' Powder is Equivalent to Three Medium Beets
The food and beverage industry can explore the use of superfood powders like beetroot powder to create innovative and nutritious products that cater to health-conscious consumers.
CategoryLifestyle
Superfood Tea Latte Blends
SAKU Tea is an Artisan Tea Bar That Offers Creative and Healthy Lattes
By embracing new flavors and superfood ingredients, the tea industry can experience disruptive innovation by appealing to health-conscious consumers and expanding their market rea…
CategoryLifestyle
Caffeine-Free Superfood Latte Blends
Blume's Beetroot Blend Contains Vitamin C and Antioxidants
The coffee industry can adopt the trend of superfood-infused latte blends to cater to health-conscious consumers.
CategoryLifestyle
Sport-Enhancing Beetroot Supplements
AltRed is Made with the Phytonutrient Betalain
The sports nutrition industry can explore the trend of plant-based performance enhancers to develop innovative supplements.
