Love Beets, a range of read-to-eat beets, is introducing PET bottles for its established beet juice beverages, along with glass bottles for the launch of its organic option.
The all-natural Philadelphia-based company has been instrumental in highlighting the superfood status of the beet, a vegetable which is often shafted in favor of its more high-profile counterparts (for instance, kale). By adding color, whimsy and playfulness to its packaging, the brand is able to elevate the status of beets, especially in the eyes of a younger consumer.
The design for the beet juice bottles was created by NYC-based design agency Pentagram. Love Beets VP of Marketing George Shropshire, explains, " They were designed in conjunction with our ready-to-eat beet products so that there would be a visual aesthetic and consistency within the entire Love Beets product range.”