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Transparent Gut Health Supplements

Vibrant Health's Digestive Vibrance Has 100 Billion Probiotics

— September 13, 2019 — Lifestyle
At Natural Food Expo East's NEXTY Awards, Vibrant Health's Digestive Vibrance gut health supplement was named the Best New Product Supporting a Healthy Microbiome. The advanced gut health formula is the brand's newest product in the digestive health category and it is beneficial for helping to reduce bloating, improve bowel regularity and ease abdominal discomfort. The product boasts 100 billion probiotics, prebiotics and fibers, as well as other ingredients to support the digestive process such as astragalus root, turmeric extract, pomegranate, rosemary leaf, ginger root powder and more. Each of the carefully chosen ingredients is disclosed for a transparent, trustworthy product.

The free-from, non-GMO dietary supplement for gut health is made without gluten or soy and boasts a natural mandarin orange flavor.
Trend Themes
1. Transparent Gut Health - The trend of transparent gut health products presents an opportunity for businesses to provide trustworthy and disclosed ingredients to support digestive health.
2. 100 Billion Probiotics - The trend of incorporating 100 billion probiotics in gut health supplements opens up innovation opportunities for businesses to enhance the effectiveness of their products.
3. Free-from, Non-gmo - The trend of free-from, non-GMO gut health supplements allows businesses to cater to the growing demand for clean and natural products.
Industry Implications
1. Nutritional Supplements - The nutritional supplements industry can harness the trend of transparent gut health by developing and marketing products that prioritize ingredient transparency.
2. Digestive Health - The digestive health industry can capitalize on the trend of incorporating 100 billion probiotics in supplements to offer more potent and beneficial products for consumers.
3. Health Food and Beverage - The health food and beverage industry can embrace the trend of free-from, non-GMO gut health supplements to meet consumers' preference for natural, clean-label products.
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