Many brands are offering gut-supporting supplements as individuals look to take better care of their health in their day-to-day, even when they are frequently on the go. GI Repair (also known as Butyricum) by Pendulum falls under this category. Boldly described as "next-generation" the gut-supporting supplement promises to improve digestive health, relieve occasional gas and bloating, help effectively regulate bowel movements, and unlock Butyrate production which is "associated with a spectrum of health benefits."
Pendulum boasts a targeted probiotic strain called Clostridium butyricum. Considered a "breakthrough in probiotics" because it targets multiple pathways, this ingredient "regulates gut homeostasis and anti-inflammatory response in inflammatory bowel disease."
Pendulum encases its gut-supporting supplements in a state-of-the-art plant-based and acid-resistant delayed release capsule which makes its way directly to the gut microbiome.
Image Credit: Pendulum
Why This Trend Is Growing
- Gut-supporting Supplements
- Increasing demand for gut-supporting supplements that improve digestion and overall gut health provides an opportunity for new and innovative supplements.
- Probiotics
- The rise in popularity of gut-supporting supplements with targeted probiotics allows for opportunities to develop new probiotic strains and products.
- Plant-based Supplements
- The trend towards plant-based supplements, like Pendulum's GI Repair capsules, presents an opportunity for expansion and innovation in this category.
Industries Being Reshaped
- Wellness Industry
- The wellness industry, which includes supplements and natural health products, can benefit from developing innovative gut-supporting products to meet the growing demand.
- Pharmaceutical Industry
- Pharmaceutical companies can explore the use of targeted probiotics and plant-based capsules in the development of new drugs that support gut health.
- Nutraceutical Industry
- The nutraceutical industry, which focuses on products that provide health benefits beyond basic nutrition, can develop creative marketing strategies for gut-supporting supplements and expand into new customer markets.
