With the FIFA World Cup event in Russia and the public’s love for the game of soccer, McCulloch boasts a post with vibrant stadium illustrations that outline an eco-friendly future. The graphic design project highlights some of the most forward-thinking arenas.
The stadium illustrations depict the initiative of soccer lovers around the world and their dedication in building a strong community in the interest of a healthy planet. For example, McCulloch calls attention to Rio de Janeiro, where the street stadium boasts "200 underground kinetic tiles that convert players’ movements into energy that fuels its floodlights." Another instance of eco-conscious design is the Amsterdam ArenA, which is "net climate neutral" with 100% renewable seating made from sugarcane.
In addition, the way these stories of sustainability are told is extremely relatable and engaging.
Sustainable Stadium Illustrations
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Boundary-Pushing Publicity Stunts
Soccer-Inspired Couture Fashion
Waterproof Leather Boots
Beer-Tweeting Soccer Campaigns
Limited-Edition Customized Jerseys
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McCulloch Boasts Twelve Concepts of Eco-Conscious Design
- By: Kalina NedelchevaJul 9, 2018