The 2018 Winter Olympics are fully underway in Pyeongchang, South Korea, so the Omega NATO Watch Straps are here to help offer fans a way to celebrate in style.
Inspired by the flags from nations that are competing in the Olympic Games, the straps come in 18 different styles that are each inspired by a different nation with six in the mix that are inspired by the Olympic Rings. Each strap is finished with a stainless steel buckle and can be paired with your Omega timepiece to help commemorate the events and highlight patriotism.
The Omega NATO Watch Straps celebrate the brand's place as the Official Timekeeper at the Winter Olympic Games and offer a new way for consumers to feel connected to the action.
Image Credit: Uncrate
What's Driving This Trend
- Nation-inspired Watch Straps
- Developing watch straps that are inspired by countries of the world, personalized to the consumer’s desire to encourage patriotism and cultural awareness.
- Bespoke-themed Accessories
- Creating accessories that are individually tailored for specific events and occasions, allowing consumers to feel more connected and engaged with the experience.
- Branded Event Memorabilia
- Designing commemorative items for notable events that consumers can use regularly, which further promotes brand loyalty and successfully curates nostalgia.
Who This Affects Most
- Fashion
- The fashion industry can develop personalized accessories geared towards commemorating significant events, further enhancing fashion and function.
- Marketing
- Marketing and advertising professionals can produce branded merchandise that is easily associated with notable events, further promoting brand awareness and engagement.
- Sports
- Sports organizations and retailers can create designs that incorporate nationalities, which sparks conversation in identifying with specific countries while promoting cultural awareness.
