Category
Tech
Delegated Interfaces
Trend cluster
Category
Facilitated
Mentorship
Brands facilitate the mentorship process between people and professionals.
3.2
Trend score
Trend
What is the Facilitated Mentorship trend?
Facilitated Mentorship: The process of finding a mentor no longer involves as much networking as it did in years past, as brands are now offering consumers platforms through which they can develop relationships with professionals in the industries they're interested in.
Insight
The consumer insight behind the Facilitated Mentorship trend
Today's professional industries are highly competitive, with people seeking employment, or looking to develop in their roles having to compete with others who are highly educated and/or experienced. Networking is one way that young people are looking to overcome professional barriers, and they're increasingly seeking out brands that enable them to network effectively.
Trend themes
Themes within the Facilitated Mentorship trend
Three behaviours holding the trend together01
Facilitated Mentorship
Brands are offering consumers platforms through which they can develop relationships with professionals in the industries they're interested in, creating opportunities for brands to focus on developing effective networking platforms.
02
Long-Term Mentorship Platforms
'MentorCruise' platform enables individuals in technology, engineering, business, and design to connect with professionals who will help mentor them in their chosen field, providing opportunities for development and education for those seeking long-term mentorship.
03
Personal Mentorship Platforms
'Openmind' offers 1-to-1 Mentorship from experts helping to accelerate anyone's learning curve for just $29 per week, thereby providing personal mentorship to users and creating opportunities for mentoring businesses.
Industry implications
What the Facilitated Mentorship trend means for industry
Where the trend changes the playbookFor
Professional Development
Facilitated mentorship is a major component of professional development, utilizing it offers businesses an opportunity to focus on professional education by supporting and providing career development opportunities for their employees.
For
EdTech
Personal and long-term mentorship platforms are essential components of EdTech, offering an opportunity for businesses in the education sector to provide e-learning solutions, on-the-go skills development courses, and self-paced learning.
For
Job Training and Career Services
Advertising retraining programs are increasingly important components of job-training and career services, offering opportunities for businesses to develop effective ways of retraining employees and preparing them for the modern job market.
Workshop question
Conceptualize what a mentorship program your brand could facilitate, either for its customers or its employees.
Trend signals
Trend signals for Facilitated Mentorship
Trend score 3.2 out of 10, from popularity 52%, activity 36%, freshness 8%.
Popularity52%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Facilitated Mentorship trend
4 featured examples from Jul 10, 2017 to Jun 14, 2018CategoryLifestyle
Advertising Retraining Programs
The 'PowerOn Pilot' Program is Retraining Those on a Work Hiatus
Developing innovative approaches to attract and retain talent in the advertising industry.
CategoryLife-Stages
Barbie Mentorship Contests
Barbie's 'You Can Be Anything' Campaign Mentors Young Girls
Disruptive innovation opportunity: Using mentorship programs to encourage more girls to participate in sports and pursue sports-related careers.
CategoryTech
Long-Term Mentorship Platforms
'MentorCruise' Connects Students with Professionals in the Industry
E-learning platforms can incorporate long-term mentorship programs to enhance the educational experience and provide additional support for students.
CategorySocial Good
Personal Mentorship Platforms
'Openmind' Offers 1-to-1 Mentorship from Experts
Disruptive innovation opportunity: Revolutionize the edtech industry by integrating personal mentorship features into existing online learning platforms.
