Brands facilitate the mentorship process between people and professionals
Trend - The process of finding a mentor no longer involves as much networking as it did in years past, as brands are now offering consumers platforms through which they can develop relationships with professionals in the industries they're interested in.
Insight - Today's professional industries are highly competitive, with people seeking employment, or looking to develop in their roles having to compete with others who are highly educated and/or experienced. Networking is one way that young people are looking to overcome professional barriers, and they're increasingly seeking out brands that enable them to network effectively.
Insight - Today's professional industries are highly competitive, with people seeking employment, or looking to develop in their roles having to compete with others who are highly educated and/or experienced. Networking is one way that young people are looking to overcome professional barriers, and they're increasingly seeking out brands that enable them to network effectively.
Workshop Question - Conceptualize what a mentorship program your brand could facilitate, either for its customers or its employees.
Trend Themes
1. Facilitated Mentorship - Brands are offering consumers platforms through which they can develop relationships with professionals in the industries they're interested in, creating opportunities for brands to focus on developing effective networking platforms.
2. Long-term Mentorship Platforms - 'MentorCruise' platform enables individuals in technology, engineering, business, and design to connect with professionals who will help mentor them in their chosen field, providing opportunities for development and education for those seeking long-term mentorship.
3. Personal Mentorship Platforms - 'Openmind' offers 1-to-1 Mentorship from experts helping to accelerate anyone's learning curve for just $29 per week, thereby providing personal mentorship to users and creating opportunities for mentoring businesses.
Industry Implications
1. Professional Development - Facilitated mentorship is a major component of professional development, utilizing it offers businesses an opportunity to focus on professional education by supporting and providing career development opportunities for their employees.
2. Edtech - Personal and long-term mentorship platforms are essential components of EdTech, offering an opportunity for businesses in the education sector to provide e-learning solutions, on-the-go skills development courses, and self-paced learning.
3. Job Training and Career Services - Advertising retraining programs are increasingly important components of job-training and career services, offering opportunities for businesses to develop effective ways of retraining employees and preparing them for the modern job market.
