Barbie's male counterpart has finally received a realistic makeover in the form of a new male Lammily doll. While there has been a massive push for more realistic female dolls, the male versions of such toys have not attracted the same level of attention. Now there is a realistically proportioned male doll that more closely resembles the average male body type.
The new male Lammily doll is the boy version of the original Lammily doll, which features realistic proportions, bruises, cellulite and customizable acne. Like his female counterpart, the new doll boasts life-like proportions that are based on the average 19-year-old's body type. Each 'Boy Lammily' also comes with clothes, a storybook and an online passport for customizing the doll.
With mainstream brands such as Mattel taking cues from Lammily's body positive approach, there is a clear shift in the kinds of toys marketed to children.