Supermodel Gigi Hadid is now joining the likes of Zendaya and Ashley Graham with a model Barbie created in her likeness by Mattel.
The Gigi Hadid Barbie sports casual items like crop tops and pencil skirts from the Tommy X Gigi capsule collection. In a photo posted to Instagram, the Gigi Hadid doll even poses for a selfie with Barbie herself.
Last year, Gigi and her sister Bella Hadid were also imagined as dolls for the Victoria's Secret Fashion show, but this new fashion doll bears much more resemblance to the iconic young model who now has graced the cover of Vogue 19 times. Of the many achievements one can be recognized for in the world of fashion, getting one's own Barbie doll is one of the most fun milestones.
Why This Trend Is Growing
- Model Barbies
- Opportunity to create model Barbie dolls styled after popular fashion icons.
- Celebrity Collaborations
- Collaborating with celebrities to create customized Barbie dolls that resonate with fans.
- Fashion Dolls
- Continued demand for fashion dolls that reflect current fashion trends and popular figures.
Industries Being Reshaped
- Toy Manufacturing
- Manufacturing companies can explore creating customized dolls that appeal to different consumer segments.
- Fashion Industry
- Fashion brands can collaborate with doll manufacturers to create doll collections inspired by their clothing lines.
- Collectibles Market
- Opportunity to tap into the growing market of collectors interested in limited edition fashion dolls.
