Many people are distrustful of mainstream media and are calling for increased transparency and clarity in response to the 'fake news' phenomenon -- which is why this subscription service lets people microfinance news outlets and journalists.
Open Knowledge Brasil launched a platform called Libre in order to promote quality journalism and facilitate the building of trust between people and the press. This tool encourages people to microfinance news outlets in order to get rid of the media's dependence on advertising. The monthly subscription service enables people to pay a small fee, which is distributed towards independent journalists or businesses they believe in through the form of likes. Libre is also a currency, which allows writers to earn revenue directly from their audience.
Key Themes Behind This Trend
- Microfinance Journalism
- Leveraging microfinance to support independent journalism and reduce dependence on advertising.
- Trust-building Platforms
- Creating platforms that promote trust and transparency between people and the press.
- Subscription-based News
- Shifting towards subscription models to provide quality journalism and sustainable revenue streams.
Where This Applies
- Media
- Opportunities for media outlets to embrace microfinance and subscription models.
- Technology
- Development of innovative platforms that foster trust and transparency in journalism.
- Finance
- Integration of microfinance principles to support independent journalists and news outlets.
