The US Army eSports Team Hopes to Increase Recruitment of Young People
Justin Lam — November 16, 2018 — Tech
References: stripes & digitaltrends
eSports is starting to be a compelling venture for many companies and universities, and now the US Army esports team aims to bring the craze to the armed forces. This unique team is being launched after the Army's failure to meet its recruitment target for 2018 and aims to further the Army's recruitment among younger generations. Members of the upcoming Army esports team will all be part of the Army’s Marketing and Engagement Team and will function like other competitive teams within the US Armed Forces.
The Army is already accepting applications from active duty troops, reserves, and veterans, to build a team for early competitions. The Army plans on fielding teams for popular franchises such as Overwatch, Fortnite, PlayerUnknown’s Battlegrounds, League of Legends, Tekken, and various sports titles.
Image Credit: Martin Egnash/Stars and Stripes
The Army is already accepting applications from active duty troops, reserves, and veterans, to build a team for early competitions. The Army plans on fielding teams for popular franchises such as Overwatch, Fortnite, PlayerUnknown’s Battlegrounds, League of Legends, Tekken, and various sports titles.
Image Credit: Martin Egnash/Stars and Stripes
Trend Themes
1. Esports in Armed Forces - The integration of eSports within the armed forces presents an opportunity to engage with younger generations and increase recruitment.
2. Marketing and Engagement Teams - The creation of specialized marketing and engagement teams within the armed forces can enhance recruitment efforts and expand outreach to specific target audiences.
3. Military Esports Competitions - Organizing competitive eSports tournaments within the armed forces can foster team spirit, camaraderie, and a sense of belonging among military personnel.
Industry Implications
1. Gaming and Esports - The gaming and eSports industry can explore partnerships and collaborations with armed forces, leveraging the military's dedication and resources to further promote and develop the industry.
2. Military Recruitment - The military recruitment sector can utilize eSports as a platform to engage and attract young people interested in gaming, offering a unique pathway into military service.
3. Defense and Security Technology - The defense and security technology industry can explore opportunities to develop specialized gaming technologies and equipment tailored to the needs of armed forces' eSports teams.
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