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SHOOP's Collection is Accompanied by a Playful Fake News Ad

 - Aug 20, 2018
References: shoopclothing & highsnobiety
International fashion label SHOOP chooses to embrace political turmoil and the biases of media with its Fall/Winter 2018 collection and the accompanying fake news ads. For one, the capsule itself draws inspiration from the anxiety-ridden post-truth media age. The clothing is a combination of casual and formal wear with subtle stylistic embellishments.

SHOOP, however, goes one step further in the presentation of its politically inspired Fall/Winter 2018 collection with a set of fake news ads. The images are both humorous and dystopian. The brand visually represents the stakes of the untruthful digital age in a set of forged insurance and recruitment posters. Photographed by Matias Uris, SHOOP's fake news ads do not only highlight the qualities of the garments but also draw attention to the reality of today's day and age.

Photo Credits: Matias Uris