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From Cartoon Cat Influencers to Internet-Based Fragrances

 - Sep 30, 2018
The Internet's accessibility is only growing, with a number of broadening platforms attainable through a series of different mediums -- these September 2018 social media trends pay into the growing effect technology has on our everyday lives. The concept of connectivity through digital means is at our fingertips and many industries are taking advantage of this notion to reach a mass audience and to improve communication at a larger scale.

An example from this month is Sanrio's new Hello Kitty channel on YouTube, where the iconic cartoon cat is able to gather a following as an animated vlogger and influencer. This channel draws in a relationship between a character and a group of viewers, making content personable and appealing to a rapidly growing audience.

Another example is the way that The Instance Fragrance Concept creates formulated scents based on a person's Instagram feed. The company aims to produce scents that are based on some sort of memory. This marketing approach elevates a social media concept into something that is physical and breaches beyond the digital boundaries to draw an even deeper connection to consumers.