Home tech focus on omitting steps from consumers' daily routines
Implications - Home technology typically focuses on added benefits, such as connectivity to enhance the speed of the everyday routine, or AI to anticipate day-to-day needs ahead of time. A more straightforward approach is seen in devices and appliances that eliminate a specific step from the consumer's daily ritual. This speaks to the macro goal of technology: making life easier. This simplicity is especially attractive to Gen X consumers whose purchasing decisions are mainly motivated by ease of living.
Workshop Question - What is one part of your customer's daily routine that your service or product can eliminate or streamline?