Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Everyday
Omission
Home tech focus on omitting steps from consumers' daily routines.
4.8
Trend score
Trend
What is the Everyday Omission trend?
Everyday Omission: Home technology typically focuses on added benefits, such as connectivity to enhance the speed of the everyday routine, or AI to anticipate day-to-day needs ahead of time. A more straightforward approach is seen in devices and appliances that eliminate a specific step from the consumer's daily ritual.
Insight
The consumer insight behind the Everyday Omission trend
The macro goal of the tech industry is to make consumers' lives easier, a goal that is especially attractive to Gen X and Millennial consumers whose purchasing decisions are often motivated by ease of living. Between personal and professional responsibilities and the risk of burnout, products that streamline these demographics' routines offer them high value.
Trend themes
Themes within the Everyday Omission trend
Three behaviours holding the trend together01
Simplification technology
Products that eliminate steps or streamline routines offer high value to consumers seeking to simplify their daily lives.
02
Autonomous cleaning technology
Technology that cleans without human intervention from toothbrushes to toilets, allowing for more efficient and hygienic cleaning.
03
Integrated bathroom technology
Bathroom technology that is fully integrated into the home's design, creating a seamless experience for home users.
Industry implications
What the Everyday Omission trend means for industry
Where the trend changes the playbookFor
Home Appliances
Home appliance manufacturers can look into simplification, automation and integration technology for their products to cater to consumers seeking for an easier way to carry out their routines.
For
Health and Wellness
Health and wellness professionals could look into integrated bathroom technology for their clients who are seeking ways to add to their daily routines for an overall better well-being.
For
Smart Homes and IoT
Smart home technology and IoT companies could venture into further automation and integration technology for the simplification of daily routines for their customers.
Workshop question
What is one part of your customer's daily routine that your service or product can eliminate or streamline?
Trend signals
Trend signals for Everyday Omission
Trend score 4.8 out of 10, from popularity 72%, activity 63%, freshness 8%.
Popularity72%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Everyday Omission trend
5 featured examples from Sep 11, 2017 to Jan 12, 2019CategoryArt & Design
Clothes-Folding Laundry Machines
Panasonic's Sustainable Maintainer Will Fold Your Clean Laundry
The home appliances industry could be disrupted with the introduction of more autonomous and smart home appliances.
CategoryTech
Automated Toilet Seat Closers
The 'SmartNūdge' Automatically Readies Itself for the Next User
The rise of automated toilet seat closers presents growth opportunities for the smart home technology industry, tapping into the demand for convenient and efficient home solutions.
CategoryTech
Rapidly Cleaning Toothbrushes
The Y-Brush Can Clean One's Teeth in Just 10 Seconds
The Y-Brush presents a disruptive innovation opportunity in the oral care industry with its time-efficient cleaning technology.
CategoryTech
Face-Misting Faucets
This Modern Bathroom Faucet is Simple and Refreshing to Use
Incorporating efficient bathroom fixtures that simplify cleansing and prioritize rejuvenation can lead to disruptive innovation within the home improvement industry.
CategoryTech
Toilet-Cleaning Robots
The SpinX Robot Automatically Cleans the Toilet in Just 90 Seconds
Disruptive innovation opportunity: Develop robotic technologies and solutions to revolutionize household cleaning tasks.
