The purported benefits of cryotherapy are incorporated into simple formats
Trend - Cryotherapy, the process of using cold temperatures for relief in a variety of bodily areas/functions, is typically done in spas and medical spaces. Brands are now taking note of the growing popularity of this treatment and are adapting the cold-related processes of cryotherapy into small products that can be used at-home.
Insight - With the growth of skincare and wellness industries has come the consumer desire for upscale products and treatments that they can experience at home. This shift reveals how consumers in this space want to be able to replicate professional services in a way that's convenient or cost accessible.
Insight - With the growth of skincare and wellness industries has come the consumer desire for upscale products and treatments that they can experience at home. This shift reveals how consumers in this space want to be able to replicate professional services in a way that's convenient or cost accessible.
Workshop Question - How could your brand streamline its product/service without minimizing its effectiveness?
Trend Themes
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At-home Cryotherapy — As wellness and skincare industries continue to grow, brands are adapting cryotherapy processes into smaller at-home products.
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Cryotherapy-inspired Products — From skincare, beauty to pain relief, cryotherapy-inspired products are gaining traction in the market, particularly as consumers continue to seek out accessible wellness and beauty treatments.
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Skincare and Wellness Technology — As consumers demand more from personal care products, the skincare and wellness industry continue to innovate with technology. One of the more notable examples is the provision of at-home cooling products, such as cooling water eye patches and cryotherapy-inspired peel-off masks.
Industry Implications
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Skincare — Branded fridges, cooling patches, and skincare masks are just some of the examples of how companies are innovating within the skincare industry using cryotherapy technology.
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Wellness — With at-home cryotherapy products, consumers can experience wellness treatments from the comfort of their own homes at a more affordable price, allowing the industry to reach a wider audience.
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Pain Relief — The development of cryotherapy-inspired pain relief products like CBD roll-ons provides consumers with another option for relief from joint pain, backaches and muscle soreness.
6 Featured, 33 Examples:
67,554 Total Clicks
Date Range:
Oct 18 — Jul 19
Trending:
Mild
Consumer Insight Topics:
