Retail signs get a high-tech upgrade for consumer interaction
Trend - Up-leveling traditional retail signs and displays, tech-infused signage allows a more intimate, personalized and custom consumer experiences. From illuminated retail signs with app-connectivity to in-store to product recommending beauty displays, consumers are always able to get a more personalized experience without human interaction.
Insight - As consumers become more accustomed to the convenience of e-commerce, it's often what they turn to when buying products rather than visiting brick-and-mortar spaces. Retail spaces that offer personalization or unique layouts offer consumers more motivation to visit, as opposed to just shopping online.
Insight - As consumers become more accustomed to the convenience of e-commerce, it's often what they turn to when buying products rather than visiting brick-and-mortar spaces. Retail spaces that offer personalization or unique layouts offer consumers more motivation to visit, as opposed to just shopping online.
Workshop Question - What is one way you can use smart technology to increase your consumers' experience?
Trend Themes
1. Up-leveling Tech-infused Signage - Tech-infused signage enables personalized and custom consumer experiences, making brick-and-mortar spaces more attractive than online shopping.
2. Embedded Technology for Richer Information - Signage with embedded technology allows for rich information and flexible display in various formats, such as digital and augmented reality.
3. Visual Merchandising with Clever Promotional Signage - Visual merchandising encourages purchasing decisions and sways customer interests with engaging and instructional signage.
Industry Implications
1. Retail Industry - Tech-infused and personalized signage offers a unique in-store experience that could attract consumers.
2. Real Estate Industry - Embedded technology in signage can easily deliver extra information and real-time updates for properties.
3. Pharmacy Industry - Streamlined wayfinding displays and promotion signage improve the in-store experience of customers.
