Category
Business
Assisted Conversion
Trend cluster
Category
Signage
Intuition
Retail signs get a high-tech upgrade for consumer interaction.
4.2
Trend score
Trend
What is the Signage Intuition trend?
Signage Intuition: Up-leveling traditional retail signs and displays, tech-infused signage allows a more intimate, personalized and custom consumer experiences. From illuminated retail signs with app-connectivity to in-store to product recommending beauty displays, consumers are always able to get a more personalized experience without human interaction.
Insight
The consumer insight behind the Signage Intuition trend
As consumers become more accustomed to the convenience of e-commerce, it's often what they turn to when buying products rather than visiting brick-and-mortar spaces. Retail spaces that offer personalization or unique layouts offer consumers more motivation to visit, as opposed to just shopping online.
Trend themes
Themes within the Signage Intuition trend
Three behaviours holding the trend together01
Up-leveling Tech-Infused Signage
Tech-infused signage enables personalized and custom consumer experiences, making brick-and-mortar spaces more attractive than online shopping.
02
Embedded Technology for Richer Information
Signage with embedded technology allows for rich information and flexible display in various formats, such as digital and augmented reality.
03
Visual Merchandising with Clever Promotional Signage
Visual merchandising encourages purchasing decisions and sways customer interests with engaging and instructional signage.
Industry implications
What the Signage Intuition trend means for industry
Where the trend changes the playbookFor
Retail Industry
Tech-infused and personalized signage offers a unique in-store experience that could attract consumers.
For
Real Estate Industry
Embedded technology in signage can easily deliver extra information and real-time updates for properties.
For
Pharmacy Industry
Streamlined wayfinding displays and promotion signage improve the in-store experience of customers.
Workshop question
What is one way you can use smart technology to increase your consumers' experience?
Trend signals
Trend signals for Signage Intuition
Trend score 4.2 out of 10, from popularity 68%, activity 49%, freshness 8%.
Popularity68%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Signage Intuition trend
4 featured examples from Apr 2 to Oct 2, 2018CategoryBusiness
Product-Recommending Beauty Displays
twelve. Creates Bold Visual Signage for House of Rush
Opportunity for retailers to enhance their in-store displays and utilize technology to drive sales and increase customer satisfaction.
CategoryBusiness
Graphic Pharmacy Merchandising
Pharmacy Santa Gonda Boasts Vivid Signage and Streamlined Displays
The retail fixture industry can explore innovative ways to design and create streamlined and minimal fixtures that enhance product display and highlight promotional messaging.
CategoryLifestyle
Responsive Drive-Thru Signage
Samsung's Outdoor Digital Signage Changes Based on Variables
Quick-service restaurants can enhance drive-thru efficiency and customer satisfaction by implementing Samsung's adaptive outdoor signage for targeted marketing and customized menu…
CategoryTech
Digital Real Estate Signs
Compass is Introducing Next-Gen Signage and Contact Solutions
The real estate industry can benefit from embedded technology and augmented reality to enhance property marketing and communication with potential buyers.
