Brands harness the soothing properties of aloe in ingestible items
Trend - Beverages and snacks in North America are increasingly incorporating aloe vera as a key ingredient, whether for its soothing properties or for the purpose of benefiting skin from the inside-out.
Insight - There are certain products and ingredients that are universally known to be healthy, whether they're ingested or applied topically. For products that are typically known to be either one or the other, consumers are more likely to try them in new formats as they're already familiar with their benefits in other realms.
Insight - There are certain products and ingredients that are universally known to be healthy, whether they're ingested or applied topically. For products that are typically known to be either one or the other, consumers are more likely to try them in new formats as they're already familiar with their benefits in other realms.
Workshop Question - How could your brand transform an element of a commonly used product/service within its industry?
Trend Themes
1. Aloe Vera as Ingredient - Incorporating aloe vera as a key ingredient in foods and beverages is gaining popularity for its soothing properties and health benefits in North America.
2. Functional Beverages and Snacks - The trend of functional beverages and snacks is on the rise as consumers seek healthy and convenient options.
3. Skin Nourishing Food and Drink - Consumers are increasingly interested in food and drink products that offer benefits such as skin nourishment and radiant complexion.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the trend by incorporating innovative and healthier ingredients like aloe vera in their products.
2. Health and Wellness - The trend towards functional and skin nourishing food and drink products offers a great opportunity for the health and wellness industry.
3. Beauty and Personal Care - The beauty and personal care industry can leverage the trend towards skin nourishing food and drink products to create new and innovative products that offer inside-out skin benefits.
