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Edible Aloe

Brands harness the soothing properties of aloe in ingestible items

Trend - Beverages and snacks in North America are increasingly incorporating aloe vera as a key ingredient, whether for its soothing properties or for the purpose of benefiting skin from the inside-out.

Insight - There are certain products and ingredients that are universally known to be healthy, whether they're ingested or applied topically. For products that are typically known to be either one or the other, consumers are more likely to try them in new formats as they're already familiar with their benefits in other realms.
Workshop Question - How could your brand transform an element of a commonly used product/service within its industry?
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
51,041 Total Clicks
Date Range:
Feb 18 — Jan 19
Trending:
Untested
Consumer Insight Topics:

Featured Examples

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