Category
Lifestyle
Assisted Choices
Trend cluster
Category
Edible
Aloe
Brands harness the soothing properties of aloe in ingestible items.
2.0
Trend score
Trend
What is the Edible Aloe trend?
Edible Aloe: Beverages and snacks in North America are increasingly incorporating aloe vera as a key ingredient, whether for its soothing properties or for the purpose of benefiting skin from the inside-out.
Insight
The consumer insight behind the Edible Aloe trend
There are certain products and ingredients that are universally known to be healthy, whether they're ingested or applied topically. For products that are typically known to be either one or the other, consumers are more likely to try them in new formats as they're already familiar with their benefits in other realms.
Trend themes
Themes within the Edible Aloe trend
Three behaviours holding the trend together01
Aloe vera as ingredient
Incorporating aloe vera as a key ingredient in foods and beverages is gaining popularity for its soothing properties and health benefits in North America.
02
Functional beverages and snacks
The trend of functional beverages and snacks is on the rise as consumers seek healthy and convenient options.
03
Skin nourishing food and drink
Consumers are increasingly interested in food and drink products that offer benefits such as skin nourishment and radiant complexion.
Industry implications
What the Edible Aloe trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can take advantage of the trend by incorporating innovative and healthier ingredients like aloe vera in their products.
For
Health and Wellness
The trend towards functional and skin nourishing food and drink products offers a great opportunity for the health and wellness industry.
For
Beauty and Personal Care
The beauty and personal care industry can leverage the trend towards skin nourishing food and drink products to create new and innovative products that offer inside-out skin benefits.
Workshop question
How could your brand transform an element of a commonly used product/service within its industry?
Trend signals
Trend signals for Edible Aloe
Trend score 2.0 out of 10, from popularity 29%, activity 22%, freshness 8%.
Popularity29%
Activity22%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Edible Aloe trend
4 featured examples from Feb 28, 2018 to Jan 15, 2019CategoryLifestyle
Designer-Friendly Healthy Energy Drinks
Virgil Abloh is Tapping into the Energy Beverage Market
Collaborations between fashion and beverage companies offer opportunities to merge the fashion and wellness industries while creating new revenue streams.
CategoryLifestyle
Dried Aloe Vera Snacks
'Alo Snacks' Pairs Dried Aloe Vera with Exotic, Naturally Sweet Fruits
A chance to introduce healthier snacking options, incorporating unique ingredients like aloe vera and exotic fruits.
CategoryLifestyle
Radiance-Boosting Teas
The Newest Sachets of Tea by Pukka Replenish Vitamins & Nourish Skin
The tea industry can expand their offerings by introducing radiance-boosting teas.
CategoryLifestyle
Zero-Calorie Aloe Shots
Detoxwater's 'Veralixir' is a Highly Concentrated Aloe Supplement
Disruptive innovation opportunities for beverage manufacturers to create new aloe-infused products, including highly concentrated supplement shots.
