Virgil Abloh is Tapping into the Energy Beverage Market

 - Feb 28, 2018
References: instagram & highsnobiety
Virgil Abloh's OFF-WHITE is taking an unexpected turn from luxurious streetwear fashion and has began a productive collaboration with French food and juice restaurant 'Wild & the Moon' on two designer-backed healthy energy drinks. The flavors are cleverly dubbed 'Blue Magic' and 'Better than Botox.' Marketed to health-conscious people with a hectic lifestyle and an up-to-date fashion sense, the healthy energy drinks boast a design-driven packaging.

Better than Botox is a non-pasturized juice that contains "calming ingredients" for skin complexion -- including aloe vera, mint leaves, apples, Swiss chard and cucumbers. Blue Magic, on the other hand, is advertised to fight free radicals with thyme flower and a type of blue spirulina that is rich in protein, iron and betacarotene.

Photo Credits: Instagram @wildandthemoon