Virgil Abloh's OFF-WHITE is taking an unexpected turn from luxurious streetwear fashion and has began a productive collaboration with French food and juice restaurant 'Wild & the Moon' on two designer-backed healthy energy drinks. The flavors are cleverly dubbed 'Blue Magic' and 'Better than Botox.' Marketed to health-conscious people with a hectic lifestyle and an up-to-date fashion sense, the healthy energy drinks boast a design-driven packaging.
Better than Botox is a non-pasturized juice that contains "calming ingredients" for skin complexion -- including aloe vera, mint leaves, apples, Swiss chard and cucumbers. Blue Magic, on the other hand, is advertised to fight free radicals with thyme flower and a type of blue spirulina that is rich in protein, iron and betacarotene.
Photo Credits: Instagram @wildandthemoon
What's Driving This Trend
- Designer-backed Healthy Beverages
- Collaborations between designers and food/beverage companies offer opportunities for disruptive innovation in packaging, ingredients, and brand messaging.
- Functional Beverages for Health-conscious Consumers
- The rise of health and wellness trends creates opportunities for functional beverage development that cater to the needs of busy people with active lifestyles.
- Innovative Juice Blends with Skin Health Benefits
- Juice blends that contain ingredients with calming and anti-inflammatory properties offer opportunities for functional juice development for consumers who prioritize skin health.
Who This Affects Most
- Fashion and Apparel
- Collaborations between fashion and beverage companies offer opportunities to merge the fashion and wellness industries while creating new revenue streams.
- Food and Beverage
- The health and wellness trend provides opportunities for functional beverage development that caters to the needs and preferences of health-conscious consumers.
- Beauty and Skincare
- Juice blends that contain ingredients with calming and anti-inflammatory properties offer opportunities for the development of skincare and beauty products that support healthy skin from the inside out.
