Brands in the food industry create desserts with repurposed ingredients
Trend - To mitigate some of the consequences of food waste, small brands are sending a message by creating desserts made with repurposed ingredients–which would otherwise be thrown out–in them. The incorporation of such ingredients into dishes and menu items doesn't have a widescale impact, but is slowly shifting the negative image that waste-incorporated foods would typically invoke.
Insight - Consumers now have a greater understanding of how both regional and global habits contribute to issues like climate change and waste around the world. Though on an individual level, they understand their impact is low, many are prioritizing small lifestyle and consumption changes in order to do their part in slowing down global issues related to the environment.
Insight - Consumers now have a greater understanding of how both regional and global habits contribute to issues like climate change and waste around the world. Though on an individual level, they understand their impact is low, many are prioritizing small lifestyle and consumption changes in order to do their part in slowing down global issues related to the environment.
Workshop Question - How could your brand make a better impact on the environment, or do less harm?
Trend Themes
1. Repurposed Ingredients - With a greater understanding of food waste, using repurposed ingredients is becoming a trend among food brands creating desserts and snacks.
2. Sustainable Desserts - Developing sustainable desserts with unused and underappreciated fruits and vegetables is an emerging trend for innovative food and beverage startups.
3. Upcycling Food Waste - By upcycling food waste, companies are able to tackle pressing social and environmental issues like sustainability and obesity while creating innovative products and snacks.
Industry Implications
1. Food Industry - The food industry is at the forefront of trends to mitigate the consequences of food waste.
2. Sustainability Industry - Sustainability is becoming an increasingly important topic for consumers who are willing to make small lifestyle and consumption changes to do their part in slowing down global environmental issues.
3. Health and Wellness Industry - Innovative startups are using sustainable food to develop healthy and nutritious snacks that tackle issues such as obesity and nutrition.
