Category
Lifestyle
Assisted Choices
Trend cluster
Category
Repurposed
Dessert
Brands in the food industry create desserts with repurposed ingredients.
3.3
Trend score
Trend
What is the Repurposed Dessert trend?
Repurposed Dessert: To mitigate some of the consequences of food waste, small brands are sending a message by creating desserts made with repurposed ingredients–which would otherwise be thrown out–in them. The incorporation of such ingredients into dishes and menu items doesn't have a widescale impact, but is slowly shifting the negative image that waste-incorporated foods would typically invoke.
Insight
The consumer insight behind the Repurposed Dessert trend
Consumers now have a greater understanding of how both regional and global habits contribute to issues like climate change and waste around the world. Though on an individual level, they understand their impact is low, many are prioritizing small lifestyle and consumption changes in order to do their part in slowing down global issues related to the environment.
Trend themes
Themes within the Repurposed Dessert trend
Three behaviours holding the trend together01
Repurposed Ingredients
With a greater understanding of food waste, using repurposed ingredients is becoming a trend among food brands creating desserts and snacks.
02
Sustainable Desserts
Developing sustainable desserts with unused and underappreciated fruits and vegetables is an emerging trend for innovative food and beverage startups.
03
Upcycling Food Waste
By upcycling food waste, companies are able to tackle pressing social and environmental issues like sustainability and obesity while creating innovative products and snacks.
Industry implications
What the Repurposed Dessert trend means for industry
Where the trend changes the playbookFor
Food Industry
The food industry is at the forefront of trends to mitigate the consequences of food waste.
For
Sustainability Industry
Sustainability is becoming an increasingly important topic for consumers who are willing to make small lifestyle and consumption changes to do their part in slowing down global environmental issues.
For
Health and Wellness Industry
Innovative startups are using sustainable food to develop healthy and nutritious snacks that tackle issues such as obesity and nutrition.
Workshop question
How could your brand make a better impact on the environment, or do less harm?
Trend signals
Trend signals for Repurposed Dessert
Trend score 3.3 out of 10, from popularity 54%, activity 38%, freshness 8%.
Popularity54%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Repurposed Dessert trend
4 featured examples from Nov 15, 2017 to Mar 12, 2019CategoryEco
Ugly Avocado Desserts
'Gelavo' is Made from Misshapen and Blemished Hass Avocados
Opportunity for food and beverage industry to create new products that utilize 'ugly' fruits and vegetables, contributing to reducing food waste.
CategoryEco
Avocado-Shaped Gelato Desserts
Snowflake Gelato's 'Avo-Lato' is Served in Real Avocado Skin
Gelato shops can explore innovative ways to create and present unique gelato desserts to attract customers.
CategoryLifestyle
Crunchy Chocolate Fruit Snacks
The Barnana Organic Chocolate Banana Brittle is Nutritiously Tasty
The organic snack food industry has an opportunity to incorporate chocolate into their product offerings to provide consumers with more nutritious options.
CategoryEco
Repurposed Protein Cups
Planetarians Repurposes Food Waste, Plus Addresses Obesity and Nutrition
Companies in the food manufacturing industry can explore repurposing food waste to create value-added and nutritious snacks.
