When it comes to on-the-go snack bars, most feature sweet dried fruits—but Green Joy takes an entirely different approach to snacking by making Pressed Salad Bars that are rich with nourishing vegetables.
Each bar provides two servings of vegetables, with indulgent flavors available such as Pomegranate & Greens and Cacao & Greens. Some of the vibrant vegetables that power the snack bars include everything from organic carrots and spinach to beets and kale. Green Joy proudly uses ugly fruits and vegetables in the making of its snack products, which helps to make unshapely produce useful, instead of having it go to waste like 40% of fresh produce worldwide.
Green Joy recently refreshed its brand identity and packaging with a heightened focus on sharing solutions for healthy, simple and joyful eating.
What's Driving This Trend
- Vegetable-packed Snacks
- Opportunity to develop more snack products that prioritize vegetables over sweet dried fruits
- Ugly Produce Utilization
- Opportunity to reduce food waste by using imperfect produce in snack production and other food products
- Healthy On-the-go Eating
- Opportunity to create more convenient and healthy snack options for consumers with busy lifestyles
Who This Affects Most
- Snack Food Industry
- Opportunity to innovate by creating more vegetable-focused snack products to meet growing consumer demand for healthier options
- Food Waste Reduction Industry
- Opportunity to innovate by creating more products that utilize imperfect produce and reduce food waste in the food industry
- Convenience Food Industry
- Opportunity to innovate by creating more convenient and healthful on-the-go food options for consumers with busy lifestyles
