'Wise Apple' Proudly Makes Sustainable Drinks with "Ugly Apples"

 - May 17, 2018
References: beardwood & thedieline
A quick look at Wise Apple's packaging may lead one to think that it is just another brand that makes hard cider, but the sustainable drink is capped with a cork that expresses the fact that the beverage is "made with ugly apples."

Over the last few years, many environmentally conscious food and beverage brands have dedicated themselves to giving new life to produce that is misshapen, since these kinds of oddly formed fruits and vegetables often tend to be overlooked at the supermarket.

Additionally, Wise Apple's hard cider is packaged in repurposed wine bottles, which are illustrated in a way that aims to convey the sharp, colorful taste of the ugly fruit cider itself.