The 'Probar Live' Nutrition Bars are Infused with Live Probiotics

 - Aug 3, 2018
References: theprobar &
Probar is introducing 'Probar Live' as an all-new line of whole food bars that are infused with live probiotics—as such, the bars need to be refrigerated. The bars are offered in flavors like Almond Butter and Coconut Cashew, all of which are packed with 10 grams of plant-based protein.

The inclusion of probiotics in convenient grab-and-go snack foods gives brands the chance to stand apart in a competitive category and helps people to easily consume the beneficial live bacteria to support good gut health and more.

Retailers that are looking to expand the options they offer in chilled sections are now turning to health-focused refrigerated snack bars, which join other products like hummus, salads, smoothies and fruit snacks that are often placed in close proximity to the checkout.