The new Cotchel juice line that has been unveiled by the brand makes use of the ugly, oversized or undersized fruits that are grown on its farm that aren't suitable for sale. Diverting tonnes of fruit from being left as waste, the juices reframe what's possible using unwanted ingredients and shine a light on the food waste problem.
The new range of juices includes four flavor options including 'Topaz & Evelina,' 'Opal,' 'Braeburn' and 'Conference, Topaz & Evelina.' The line is achieved using apple and pear juices for a product that is both delicious and more conscious about the manufacturing process.
Speaking on the new Cotchel juice line, Founder of the brand, Pete Thompson, said, "Instead of letting the unwanted fruit from our farm be wasted or processed off the farm, we decided to turn it into something delicious. Cotchel is all about creating a great-tasting fruit juice using fruit we can’t sell and taking small steps towards reducing food waste."