Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Actionable
Abandonment
Brands re-purpose unused spaces for health and wellness.
2.7
Trend score
Trend
What is the Actionable Abandonment trend?
Actionable Abandonment: Abandoned spaces in both urban and rural environments provide new opportunities for health and wellness facilities. Rooftops, deserted buildings and underutilized open spaces are ideal for brands use to create fitness studios, skating rinks and even health facilities for a community.
Insight
The consumer insight behind the Actionable Abandonment trend
Community engagement and building is increasingly important with factors like self-reported loneliness on the rise. Urban environments in particular, which have the tendency to be isolating and competitive environments for consumers, are able to benefit from community engagement projects that allow people to build bonds with others, and engage with local economies.
Trend themes
Themes within the Actionable Abandonment trend
Three behaviours holding the trend together01
Re-purposing of abandoned spaces
Abandoned spaces in both urban and rural environments are being leveraged more and more as new opportunities for businesses,particularly in the health and wellness facilities
02
Community Engagement
Projects that allow people to bond with others and engage with local economies are increasingly important with factors like self-reported loneliness on the rise
03
Enhancement of Experiential/Entertainment Spaces
People are increasingly seeking out effective engagement and memorable experiences which are then driving businesses to enhance their spaces to accommodate such innovations
Industry implications
What the Actionable Abandonment trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The re-purposing of abandoned urban spaces into recreational cancer care centers and fitness studios offers new opportunities for spas, gyms, hospitals and other health and wellness businesses.
For
Sports and Recreation
The transformation of abandoned and unused spaces into skating rinks and basketball courts is contributing to an upsurge in public sports participation.
For
Architecture and Design
The re-purposing of abandoned spaces requires specialized services that provide redesign and remodeling
Workshop question
How can your brand play a bigger role in your community?
Trend signals
Trend signals for Actionable Abandonment
Trend score 2.7 out of 10, from popularity 23%, activity 50%, freshness 8%.
Popularity23%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Actionable Abandonment trend
4 featured examples from Jan 25 to Jul 24, 2018CategoryLifestyle
Half-Sized Rooftop Basketball Courts
Tokyo's Hoop/City is a Compact Urban Basketball Court
The architecture and construction industry can explore disruptive innovation opportunities by developing innovative designs and construction methods for compact urban basketball c…
CategoryLifestyle
Recreational Cancer-Care Centers
Leth & Gori Transformed a Chapel into a Cancer-Care Facility
Integrating recreational elements into cancer-care centers opens doors for innovative healthcare models that prioritize patient comfort and well-being.
CategoryArt & Design
Re-Purposed Community Skating Rinks
The Bentway Park is Being Built Under a Toronto Highway
Architects can take advantage of the trend of repurposing infrastructure to design innovative and sustainable community spaces.
CategoryArt & Design
Repurposed Television Studios
Equinox Miracle Mile Transforms a TV Studio into an Expansive Gym
Architects and designers can explore innovative ways to repurpose old TV studios and create unique fitness center environments that attract customers and differentiate from compet…
