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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,075 more

Scalp Relief

Products that specifically target scalp irritation are on the rise

Implications - Scalp irritation that typically results in itching is now being targeted, not specifically for the reduction of the issue that's causing the irritation, but for general relief. With scalp "itchiness" not typically being a specific target in haircare.

Insight - As consumers have become better educated about products available on the market and their personal care needs more broadly, there's been an accompanying hunger for highly targeted products that help consumers feel as though they've optimized nearly every part of their bodies. This is motivated not only in an inherent interest in new products, but also a desire to control and improve one's body as much as possible.
Workshop Question - How could your brand cater to niche consumer needs and preferences?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
37,912 Total Clicks
Date Range:
May 18 — Jan 19
Trending:
Untested
Consumer Insight Topics:

Featured Examples

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