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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,075 more

Boosted Birch

Food and Beverages with birch sap are on the rise

Trend - Brands are using the plant-based syrup, birch sap, as a multi-functional ingredient in food and beverage items. This syrup’s positive nutritional profile appeals to health-conscious consumers as it contains a wide range of health benefits without any added sugar or calories. The incorporation of birch water into existing products speaks to the consumer’s prioritization of naturally-sourced ingredients in their diets.

Insight - Across the consumer space, we see people seek ingredients and rituals that evoke a sense of authenticity by pulling from cultural practices outside their own. As consumers continue to explore and heighten their sense of wellness through diet, many are turning to Indigenous traditions for inspiration. Curiosity and a desire for authentic ingredients with holistic benefits drive the exploration of niche, healthful ingredients with cultural significance.
Workshop Question - How can your brand take an unlikely resource and transform it into something that is beneficial to consumers?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 27 Examples:
27,547 Total Clicks
Date Range:
Jul 17 — Jan 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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