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'Lif' is an Organic Birch Sap Drink with Varieties Like 'Cloudberry'

 - Dec 5, 2017
References: facebook & packagingoftheworld
As consumers have become interested in alternative plant-based water beverages, there has been a rise in maple water and premium birch sap drinks from brands like Lif. Although many of these products are offered in both plain and flavored varieties, Lif sets itself apart by offering three mild, yet distinct flavors: Cloudberry, Cranberry & Lemon Balm and Lingonberry& Sea Buckthorn Leaves.

To emphasize the natural simplicity of the beverages, Lif decided on branding to communicate its core offerings. When developing the packaging for the brand's glass screw-top bottles, designer Pia Lehtinen opted for a strong, Scandinavian look that catches the eye with a few details in silver foil, without incorporating traditional images of birch trees.