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Aspirational CBD

CBD-infused products across industries are positioned as aspirational

Trend - Inspired and supported by the interest in wellness that's permeated a number of different industries for the last few years, a new influx of CBD-infused products are being positioned not only as health products, but signifiers of social status as well.

Insight - As a result of the role social media has plays in their lives, many young consumers, in particular, assign value to products based on how they help them demonstrate affluence or good taste online. This extends to many categories but is especially true of lifestyle-related products in the food, personal care, and wellness space.
Workshop Question - What's a negative stereotype consumers hold about your product or industry? What would it look like if you made it your mission to turn that perception around?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
57,417 Total Clicks
Date Range:
Aug 18 — Jan 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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