CBD-infused products across industries are positioned as aspirational
Trend - Inspired and supported by the interest in wellness that's permeated a number of different industries for the last few years, a new influx of CBD-infused products are being positioned not only as health products, but signifiers of social status as well.
Insight - As a result of the role social media has plays in their lives, many young consumers, in particular, assign value to products based on how they help them demonstrate affluence or good taste online. This extends to many categories but is especially true of lifestyle-related products in the food, personal care, and wellness space.
Insight - As a result of the role social media has plays in their lives, many young consumers, in particular, assign value to products based on how they help them demonstrate affluence or good taste online. This extends to many categories but is especially true of lifestyle-related products in the food, personal care, and wellness space.
Workshop Question - What's a negative stereotype consumers hold about your product or industry? What would it look like if you made it your mission to turn that perception around?
Trend Themes
1. CBD as a Status Symbol - CBD-infused products are being positioned as symbols of social status as well as health products.
2. Functional Cbd-infused Products - Consumers are seeking better-for-you alternatives that feature functional ingredients and enriched formulas.
3. Small-batch Gourmet CBD Products - CBD-infused gourmet products made in small batches with unique flavors are gaining popularity.
Industry Implications
1. Wellness Industry - The wellness industry is a key space where CBD-infused products are experiencing growth and innovation opportunities.
2. Food and Beverage Industry - CBD-infused food and beverage products are a key area of interest for innovators in the food and beverage industry.
3. Personal Care Industry - CBD is being incorporated as an ingredient in products within the personal care industry, as a way to promote healthy skin and hair.
