Even though there are many frozen desserts that are branded as "light" ice cream products, these offerings can often be just as high in fat and calories as regular ice cream. Arctic Zero sets itself apart as a creator of healthy ice cream, and at the Winter Fancy Food Show, announced that it will be launching a light, simple range of pints made with milk, cream and cane sugar.
These all-new light ice cream pints from the brand range between 280 and 360 calories and will be offered in classic flavors like Vanilla Bean, as well as reinvented favorites like Mint & Chocolate Cookies. Another important way that these new ice cream products set themselves apart is with the exclusion of sugar alcohols as sweeteners.
Key Themes Behind This Trend
- Healthy Frozen Desserts
- Opportunity to disrupt the frozen dessert industry with healthier options.
- Exclusion of Sugar Alcohols
- Opportunity to cater to consumers who prefer sweeteners other than sugar alcohols.
- Simple Ingredient Lists
- Opportunity to market products with simpler and cleaner ingredients.
Where This Applies
- Frozen Dessert
- Potential to disrupt the frozen dessert market with healthier options.
- Health and Wellness
- Opportunity to cater to the health-conscious consumer market segment.
- Food and Beverage Retail
- Potential for supermarket chains and grocery stores to carry healthy frozen dessert brands.
