Apps offer consumers convenient access to experts across various industries
Trend - Apps and digital platforms that offer consumers quick access to experts in areas they're trying to build knowledge in, or gain something out of, are on the rise as consumers seek out effective ways to assess their lifestyles or achieve their personal goals.
Insight - With the access to information that the Internet provides them, consumers are now expecting brands to take it a step further and offer them personalized services that supplement their understanding of various products/services. Most are already coming into their goals with significant base knowledge, so having brands offer customization allows them to better understand what would and wouldn't work for them specifically.
Insight - With the access to information that the Internet provides them, consumers are now expecting brands to take it a step further and offer them personalized services that supplement their understanding of various products/services. Most are already coming into their goals with significant base knowledge, so having brands offer customization allows them to better understand what would and wouldn't work for them specifically.
Workshop Question - How could your brand offer its expertise to consumers through digital platforms?
Trend Themes
1. Popularity of On-demand Expertise - Apps and digital platforms that offer consumers quick access to experts in various areas are on the rise as consumers seek out effective ways to assess their lifestyles or achieve their personal goals.
2. Emergence of One-on-one Assistance Apps - Several apps are providing users with access to experts in various fields, from tech to nutrition, to provide personal and on-demand advice.
3. Telemedicine Platforms - The rise of video-based telemedicine platforms like Doctor on Demand is allowing patients to connect with doctors for a video chat at any time of the day or night, helping people to deal with the smaller issues and nagging concerns that don't garner as much time and effort as a visit to a doctor in person.
Industry Implications
1. Healthcare - Video-based telemedicine platforms like Doctor on Demand will disrupt traditional healthcare experience by enabling people to deal with minor medical issues via video calls.
2. Personal Services - On-demand expertise apps like Magnifi will revolutionize the traditional personal services industry by enabling users to talk to experts and get real-time advice.
3. Retail Industry - Virtual assistants like Lidl's 'Margot' and YouCam Makeup Beauty Advisor will disrupt the retail industry by acting as virtual shoppers and providing expert opinions to help their customers purchase products.
