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On-Demand Expertise

Apps offer consumers convenient access to experts across various industries

Trend - Apps and digital platforms that offer consumers quick access to experts in areas they're trying to build knowledge in, or gain something out of, are on the rise as consumers seek out effective ways to assess their lifestyles or achieve their personal goals.

Insight - With the access to information that the Internet provides them, consumers are now expecting brands to take it a step further and offer them personalized services that supplement their understanding of various products/services. Most are already coming into their goals with significant base knowledge, so having brands offer customization allows them to better understand what would and wouldn't work for them specifically.
Workshop Question - How could your brand offer its expertise to consumers through digital platforms?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
72,387 Total Clicks
Date Range:
Feb 18 — Jan 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Expert On-Demand Assistance Apps
Expert On-Demand Assistance Apps
Magnifi Puts Users in Touch With Experts in Virtually Any Field
For all the information that’s available through a quick Google search, it’s still so much easier to simply talk to a real human being, and Magnifi is a new platform that provides... MORE
On-Demand Beauty Consultations
On-Demand Beauty Consultations
The YouCam Makeup Beauty Advisor Connects Users to One-on-One Chats
The rise of bots and artificial intelligence has inspired the creation of many smart beauty assistants, but the new YouCam Makeup Beauty Advisor experience unveiled at SXSW suggests that perhaps... MORE
One-on-One Dietitian Apps
One-on-One Dietitian Apps
'Healthsoup' Helps Users Improve Their Diet with Real-Time Advice
The ‘Healthsoup’ app is a simplified way for consumers to maintain a healthier lifestyle without having to spend ample time online searching around for the best advice for them and their... MORE
Video-Based Telemedicine Platforms
Video-Based Telemedicine Platforms
'Doctor on Demand' Offers Professional Medical Advice
Not every medical problem necessitates scheduling an appointment with a doctor or waiting in line at a walk-in clinic, and ‘Doctor on Demand’ is a platform that helps patients avoid all... MORE
Virtual Supermarket Sommeliers
Virtual Supermarket Sommeliers
Lidl's 'Margot' is a Helpful "Winebot" on Facebook Messenger
In order to help consumers with the process of selecting a wine to purchase, discount supermarket chain Lidl launched a “winebot” on Facebook Messenger by the name of ‘Margot.’... MORE
Video Chat Advice Apps
Video Chat Advice Apps
The 'Guru' App Lets Users Answer Questions and Get Paid
The ‘Guru’ app is positioned as a versatile education and advice solution for consumers that will allow experts to monetize their skills and let users get the right kind of information... MORE

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