Category
Tech
Delegated Interfaces
Trend cluster
Category
On-Demand
Expertise
Apps offer consumers convenient access to experts across various industries.
4.2
Trend score
Trend
What is the On-Demand Expertise trend?
On-Demand Expertise: Apps and digital platforms that offer consumers quick access to experts in areas they're trying to build knowledge in, or gain something out of, are on the rise as consumers seek out effective ways to assess their lifestyles or achieve their personal goals.
Insight
The consumer insight behind the On-Demand Expertise trend
With the access to information that the Internet provides them, consumers are now expecting brands to take it a step further and offer them personalized services that supplement their understanding of various products/services. Most are already coming into their goals with significant base knowledge, so having brands offer customization allows them to better understand what would and wouldn't work for them specifically.
Trend themes
Themes within the On-Demand Expertise trend
Three behaviours holding the trend together01
Popularity of On-Demand Expertise
Apps and digital platforms that offer consumers quick access to experts in various areas are on the rise as consumers seek out effective ways to assess their lifestyles or achieve their personal goals.
02
Emergence of One-on-One Assistance Apps
Several apps are providing users with access to experts in various fields, from tech to nutrition, to provide personal and on-demand advice.
03
Telemedicine Platforms
The rise of video-based telemedicine platforms like Doctor on Demand is allowing patients to connect with doctors for a video chat at any time of the day or night, helping people to deal with the smaller issues and nagging concerns that don't garner as much time and effort as a visit to a doctor in person.
Industry implications
What the On-Demand Expertise trend means for industry
Where the trend changes the playbookFor
Healthcare
Video-based telemedicine platforms like Doctor on Demand will disrupt traditional healthcare experience by enabling people to deal with minor medical issues via video calls.
For
Personal Services
On-demand expertise apps like Magnifi will revolutionize the traditional personal services industry by enabling users to talk to experts and get real-time advice.
For
Retail Industry
Virtual assistants like Lidl's 'Margot' and YouCam Makeup Beauty Advisor will disrupt the retail industry by acting as virtual shoppers and providing expert opinions to help their customers purchase products.
Workshop question
How could your brand offer its expertise to consumers through digital platforms?
Trend signals
Trend signals for On-Demand Expertise
Trend score 4.2 out of 10, from popularity 72%, activity 47%, freshness 8%.
Popularity72%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the On-Demand Expertise trend
6 featured examples from Feb 7, 2018 to Jan 16, 2019CategoryBusiness
Expert On-Demand Assistance Apps
Magnifi Puts Users in Touch With Experts in Virtually Any Field
Disruptive innovation opportunity in the technology industry to develop apps that connect users with tech experts for personalized troubleshooting and advice.
CategoryTech
On-Demand Beauty Consultations
The YouCam Makeup Beauty Advisor Connects Users to One-on-One Chats
Beauty brands can leverage on-demand beauty consultations to offer a more personalized shopping experience that can differentiate them from competitors.
CategoryTech
One-on-One Dietitian Apps
'Healthsoup' Helps Users Improve Their Diet with Real-Time Advice
Disruptive innovation opportunity: Integrate digital tools and AI into healthcare systems to provide personalized dietitian services.
CategoryLifestyle
Video-Based Telemedicine Platforms
'Doctor on Demand' Offers Professional Medical Advice
The telehealth industry can benefit from integrating video-based platforms like 'Doctor on Demand' to offer convenient remote consultations to patients.
CategoryLifestyle
Virtual Supermarket Sommeliers
Lidl's 'Margot' is a Helpful "Winebot" on Facebook Messenger
Virtual shopping assistants have disruptive potential in the retail industry by improving the customer experience and driving sales.
CategoryTech
Video Chat Advice Apps
The 'Guru' App Lets Users Answer Questions and Get Paid
Online education platforms can adopt the pay-per-minute model to offer live video tutorials and personalized learning experiences.
