oVertone Created a Damage-Free System for Coloring Dark Hair
Laura McQuarrie — January 15, 2019 — Fashion
References: overtone.co & allure
Coloring dark hair to achieve the desired shade typically requires bleaching but oVertone Haircare is changing this with the introduction of its Vibrant Purple Complete System.
The innovative hair-coloring system is set to launch soon and already has thousands of eager consumers on its waitlist. The system, which is comprised of a Daily Conditioner and a Deep Treatment, offers a seamless way for those with dark hair to add color to their locks without the use of harsh dyes. In fact, the Vibrant Purple Complete System is packed with nourishing ingredients like avocado oil, aloe vera and coconut oil.
With the use of the Daily Conditioner, consumers can expect their hair to take on a bold amethyst color, and may achieve even more saturated results by using the Deep Treatment beforehand.
The innovative hair-coloring system is set to launch soon and already has thousands of eager consumers on its waitlist. The system, which is comprised of a Daily Conditioner and a Deep Treatment, offers a seamless way for those with dark hair to add color to their locks without the use of harsh dyes. In fact, the Vibrant Purple Complete System is packed with nourishing ingredients like avocado oil, aloe vera and coconut oil.
With the use of the Daily Conditioner, consumers can expect their hair to take on a bold amethyst color, and may achieve even more saturated results by using the Deep Treatment beforehand.
Trend Themes
1. Bleach-free Hair Coloring - oVertone Haircare created a hair-coloring system that allows consumers to add color to their dark hair without using bleaching agents.
2. Nourishing Hair Care - New hair care innovations like the Vibrant Purple Complete System are introducing more nourishing ingredients and less harsh chemicals into coloring products.
3. Waitlist-worthy Products - The introduction of the Vibrant Purple Complete System has created so much buzz among consumers that thousands are already on the waitlist.
Industry Implications
1. Beauty and Personal Care - Beauty companies like oVertone Haircare are pushing the boundaries of hair coloring to create more innovative and natural products.
2. Organic and Natural Products - oVertone's use of nourishing ingredients like avocado oil, aloe vera, and coconut oil reflect a growing consumer demand for organic and natural hair care products.
3. Direct to Consumer - oVertone Haircare's success with the Vibrant Purple Complete System shows the potential for direct-to-consumer business models in the beauty industry.
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