Mattress designs aid more than just comfort and restful sleep
Trend - Mattresses with purposes outside of comfort alone are on the rise, with new designs offering everything from spine-stretching functions to ones that aid in athletic recovery processes. This shift in approach comes as consumers seek multiple benefits from the items they purchase.
Insight - The "wellness" industry tends to be marketed to consumers who have the financial means to buy into upscale healthy lifestyles, and these individuals often seek high value from investment pieces. For these consumers, buying something for its traditional purpose isn't enough when they can purchase similar options that promise unlikely enhancements.
Insight - The "wellness" industry tends to be marketed to consumers who have the financial means to buy into upscale healthy lifestyles, and these individuals often seek high value from investment pieces. For these consumers, buying something for its traditional purpose isn't enough when they can purchase similar options that promise unlikely enhancements.
Workshop Question - How could your brand better diversify the benefits of its more costly offerings?
Trend Themes
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Multi-functional Mattresses — Consumers seek multiple benefits from the items they purchase, leading to the rise of mattresses with health benefits beyond traditional comfort.
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Sleep-enhancing Technologies — Innovative bed designs incorporating scientific research address specific sleep issues such as insomnia and back pain.
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Cooling Sleep Solutions — New products such as the Tempur-breeze cooling mattress meet the demand for comfortable, cooler sleeping environments.
Industry Implications
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Health and Wellness Industry — Wellness and health-focused industries can benefit from developing and marketing sleep products with added benefits to meet consumer demand for investment pieces.
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Sleep Technology Industry — Manufacturers in the sleep technology industry can leverage scientific research and innovative bed designs to address specific sleep issues and offer more customized and targeted products.
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Textiles and Materials Industry — Companies in the textiles and materials industry can explore new materials and fabrics that offer cooling properties and improved sleep experiences.
5 Featured, 23 Examples:
122,759 Total Clicks
Date Range:
Dec 18 — Jan 19
Trending:
Average
Consumer Insight Topics:
