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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,075 more

Functional Sleep

Mattress designs aid more than just comfort and restful sleep

Trend - Mattresses with purposes outside of comfort alone are on the rise, with new designs offering everything from spine-stretching functions to ones that aid in athletic recovery processes. This shift in approach comes as consumers seek multiple benefits from the items they purchase.

Insight - The "wellness" industry tends to be marketed to consumers who have the financial means to buy into upscale healthy lifestyles, and these individuals often seek high value from investment pieces. For these consumers, buying something for its traditional purpose isn't enough when they can purchase similar options that promise unlikely enhancements.
Workshop Question - How could your brand better diversify the benefits of its more costly offerings?
5 Featured, 23 Examples:
75,599 Total Clicks
Date Range:
Dec 18 — Jan 19
Consumer Insight Topics:

Featured Examples

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