Category
Lifestyle
Assisted Choices
Trend cluster
Category
Functional
Sleep
Mattress designs aid more than just comfort and restful sleep.
2.7
Trend score
Trend
What is the Functional Sleep trend?
Functional Sleep: Mattresses with purposes outside of comfort alone are on the rise, with new designs offering everything from spine-stretching functions to ones that aid in athletic recovery processes. This shift in approach comes as consumers seek multiple benefits from the items they purchase.
Insight
The consumer insight behind the Functional Sleep trend
The "wellness" industry tends to be marketed to consumers who have the financial means to buy into upscale healthy lifestyles, and these individuals often seek high value from investment pieces. For these consumers, buying something for its traditional purpose isn't enough when they can purchase similar options that promise unlikely enhancements.
Trend themes
Themes within the Functional Sleep trend
Three behaviours holding the trend together01
Multi-functional mattresses
Consumers seek multiple benefits from the items they purchase, leading to the rise of mattresses with health benefits beyond traditional comfort.
02
Sleep-enhancing technologies
Innovative bed designs incorporating scientific research address specific sleep issues such as insomnia and back pain.
03
Cooling sleep solutions
New products such as the Tempur-breeze cooling mattress meet the demand for comfortable, cooler sleeping environments.
Industry implications
What the Functional Sleep trend means for industry
Where the trend changes the playbookFor
Health and wellness industry
Wellness and health-focused industries can benefit from developing and marketing sleep products with added benefits to meet consumer demand for investment pieces.
For
Sleep technology industry
Manufacturers in the sleep technology industry can leverage scientific research and innovative bed designs to address specific sleep issues and offer more customized and targeted products.
For
Textiles and materials industry
Companies in the textiles and materials industry can explore new materials and fabrics that offer cooling properties and improved sleep experiences.
Workshop question
How could your brand better diversify the benefits of its more costly offerings?
Trend signals
Trend signals for Functional Sleep
Trend score 2.7 out of 10, from popularity 30%, activity 42%, freshness 8%.
Popularity30%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Functional Sleep trend
5 featured examples from Dec 8, 2018 to Jan 26, 2019CategoryArt & Design
Modernized Waterbed Mattresses
The 'Afloat' Bed Encourages Better Blood Circulation and More
The 'Afloat' bed and other modernized waterbeds offer a unique selling proposition that attracts consumers with specific sleeping needs.
CategoryArt & Design
Subtle Movement Bed Frames
The Rocking Bed Showed Off a New Way to Rest at CES 2019
The development of subtle movement bed frames presents an opportunity for furniture manufacturers to create innovative and comfortable sleep solutions.
CategoryArt & Design
Comfortably Cooling Mattresses
The TEMPUR-breeze Mattresses Deliver Solutions for Cooler Sleeping
Opportunity to innovate comfortable, cooling mattresses for better sleep quality and customer satisfaction.
CategoryLifestyle
Recovery-Aiding Mattresses
Signature Sleep's Nanobionic Reset Mattress for Health Soothes Muscles
Disruptive innovation opportunity to create mattresses that prioritize sleep health and offer advanced features for recovery.
CategoryLifestyle
Spine-Stretching Mattresses
The Magnistretch X Stretches and Decompresses the Spinal Column
The Magnistretch X and similar products are disruptive innovations that challenge traditional mattress designs and offer competitive advantages to companies that incorporate spina…
