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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,075 more

Hands-Free Dentistry

Mouthpiece toothbrushes are positioned as convenient time-savers

Trend - Recently, there has been a surge in the availability of mouthpiece toothbrushes, revolutionizing the dental space by cleaning the teeth in as little as six seconds. The popularity and increased availability of these devices speaks to the consumer desire to streamline essential aspects of their daily hygiene routine, alongside a propensity to have the existing margin of error in tooth-brushing technique removed.

Insight - For many consumers, novelty is a key motivating factor for their purchase decisions. Now that they're increasingly accustomed to having ample choice in a range of industries, they're often looking for the next "trendy" item that they can experiment with. When those products are adaptations of standard items that are already part of their daily routines, it increases consumer interest further by going against tradition.
Workshop Question - What aspects of your industry have remained largely innovation free for some time? How might your company shake things up?
4 Featured, 18 Examples:
79,072 Total Clicks
Date Range:
Jul 18 — Jan 19
V. Hot
Consumer Insight Topics:

Featured Examples

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