Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2021 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,075 more

Alt Potato

The sweet potato is transformed in a variety of unlikely formats

Trend - The adoption of sweet potatoes in everything from beverages to lip pigments is on the rise, with brands using the diversity of sweet potatoes' flavor, and even coloring, to their advantage. These new innovations are being touted for being more natural alternatives in some cases, or even offering unique nutritional benefits.

Insight - Consumers today are accustomed to novelty in many categories, particularly personal care and food. With this can come a hesitation to try something totally out of the ordinary, which creates space for a consumer attraction to familiar ingredients being used in new ways.
Workshop Question - How could your brand transform one of its more traditional products/services?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
43,842 Total Clicks
Date Range:
Oct 17 — Jan 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Plant-Based Breakfast Cookies
Plant-Based Breakfast Cookies
Gourmet Treats' Vegan Breakfast Cookies are Packed with Protein
Free-From Snack Bars
Free-From Snack Bars
Pereg Natural Foods' Quinoa & Raw Snack Bars are Made with Six Ingredients
Pouched Non-Dairy Yogurts
Pouched Non-Dairy Yogurts
The COYO Banana & Mango Coconut Milk Yoghurt is Convenient and Tasty
Functional Hangover Supplements
Functional Hangover Supplements
The HangZing Natural Speedy Recovery is Packed with Nutrients
Free-From Frozen Waffles
Free-From Frozen Waffles
The Yuca Root-Based 'Swapples' are Gluten-Free, Grain-Free and Vegan
Elegant Lip Balm Jewelry
Elegant Lip Balm Jewelry
Lilu Lip Care's Lip Balm Pearls Emphasize "Extreme Convenience"
Allergy-Friendly Fruit Snacks
Allergy-Friendly Fruit Snacks
The Low-Sugar PerfectlyFree Fruit Bites Contain a Half Fruit Serving
Whimsical Cosmetic Pop-Ups
Whimsical Cosmetic Pop-Ups
The Winky Lux Experience is Styled as a Photo-Friendly Retail Museum
Cruelty-Free Beauty Boxes
Cruelty-Free Beauty Boxes
'KindLook' Offers Affordable Luxury Products by Subscription Service
Cosmetic Product Re-Designs
Cosmetic Product Re-Designs
Clinique Re-Introduced Three Fan-Favorite Products
play_circle_filled Maple-Flavored Syrups
Maple-Flavored Syrups
Lakanto's Sugar-Free Maple Syrup Alternative is Made with Monk Fruit
Vibrant Lip Mousse Lines
Vibrant Lip Mousse Lines
Urban Decay's LO-FI Lip Mousse Offers Comfort and a Vibrant Color
Dual-Themed Summer Cosmetic Palettes
Dual-Themed Summer Cosmetic Palettes
ColorPop Dropped an Affordable 'Sol + Mar' collection
Transformative Glitter Lip Glosses
Transformative Glitter Lip Glosses
'Disco Gloss' by Winky Lux Changes from Clear to Pink
Vegan Lip-Plumping Treatments
Vegan Lip-Plumping Treatments
The GENIUS Liquid Collagen Lip Treatment Has Botanical Enhancers
Iconic Coral Lip Balms
Iconic Coral Lip Balms
NARS Launched Its 'Afterglow Lip Balm' in Its Best-Selling Cheek Shade
Prebiotic Natural Sweeteners
Prebiotic Natural Sweeteners
Salviana's 'Raw Maguey Sap' is Raw, Vegan and Made from Agave
Gourmet Maple Salts
Gourmet Maple Salts
Golden Door Farms' 'Essential Sweet Maple Salt' Pairs Well with Savory Dishes
Globally Inspired Butter Spreads
Globally Inspired Butter Spreads
Flavour Fiend's Finishing Butter Explores Global Flavors
Protein-Enriched Peanut Spreads
Protein-Enriched Peanut Spreads
The PhD Nutrition Smart Bar Choc Peanut Butter is Palm Oil-Free
Marshmallow Potato Desserts
Marshmallow Potato Desserts
Trader Joe's Pixie Pie Mix Makes a Chewy Brownie and Pie Hybrid
Diabetic-Friendly Sandwich Spreads
Diabetic-Friendly Sandwich Spreads
The Fifty50 Foods Spreads are Free From Added Sugar
Vegan Silk Dresses
Vegan Silk Dresses
Stella McCartney and Bolt Threads are Making Synthetic Spider Silk Garments
play_circle_filled Empowering Snack Ads
Empowering Snack Ads
Black Cat Peanut Butter's 'Don't stop. You can do it.' Campaign Inspires Kids
Trackable Organic Peanut Butters
Trackable Organic Peanut Butters
'Good Spread' is Fighting Global Malnutrition With MANA
Nut Butter Sandwich Slices
Nut Butter Sandwich Slices
This Food Network Recipe Shows How to Make a Frozen Peanut Butter Slice
Winged Butterfly Complexes
Winged Butterfly Complexes
Gerner Gerner Plus' 'Butterfly Houses' Have Graceful Wings
Autumnally Spiced Crackers
Autumnally Spiced Crackers
Triscuit's 'Nutmeg & Cinnamon' Flavor Introduces a New Sweet Cracker
Veggie-Infused Artisan Chips
Veggie-Infused Artisan Chips
The Carolina Fine Snacks Wicked Crisps Have a Healthy, Tasty Profile
Paleo-Friendly Baby Foods
Paleo-Friendly Baby Foods
Serenity Kids is Setting Itself Apart as a Producer of Paleo Baby Food
Vegan Meal Delivery Services
Vegan Meal Delivery Services
Upbeet Foods Delivers Ready-Made, Plant-Based Meals to Busy Consumers
Diverse Donut Shops
Diverse Donut Shops
The Donut Monster Brand is Looking to Expand to Brick and Mortar
Macronutrient Frozen Meals
Macronutrient Frozen Meals
Elements Offers Food Packs for Athletes
Mashed Cauliflower Sides
Mashed Cauliflower Sides
This New Green Giant Dish Combines Cauliflower, Broccoli and Cheese
Yam-Flavored Dessert Cups
Yam-Flavored Dessert Cups
Häagen-Dazs' Newest Flavor is Orange Sweet Potato Ice Cream
Pumpkin-Packed Bagel Menus
Pumpkin-Packed Bagel Menus
The Einstein Bros. 2017 Fall Flavored Lineup is Flavorful