'The Real Real' is a Place to Resell a Variety of Luxury Goods

 - Jan 25, 2018
References: therealreal & retaildive
'The Real Real' is a luxury consignment marketplace that recently opened a store in New York City's prime SoHo shopping neighborhood, offering a brick-and-mortar place for consumers to resell and purchase a variety of 100% unique and authentic high-end goods.

Since The Real Real's online marketplace existed before it experimented with NYC pop-ups and permanent brick-and-mortar locations, the online-to-offline experience is expressed in various ways—for example, every single item found within the Real Real’s physical store is also cataloged online and available for purchase. Because of this, the act of visiting the store offers a fresh experience each time, as the designer items offered are continuously in rotation.

On-site, The Real Real also offers a variety of luxury services, including sizing, repair, reconditioning, cleaning and tailoring for a variety of investment accessories and pieces of apparel.