Category
Tech
Delegated Interfaces
Trend cluster
Category
Share-Forward
Garb
Fashion's close relationship with social media integrates into apparel.
6.0
Trend score
Trend
What is the Share-Forward Garb trend?
Share-Forward Garb: The fashion world has shifted drastically since the emergence of social media. Much of the shift relies on (and is accommodating to) the requirement for clothing to be share-friendly on visual platforms like Instagram. This idea of shareable clothing is being taken further with garments integrating share-friendly features directly into clothing. The development of share-forward garb speaks to shifting priorities among the luxury consumer.
Trend themes
Themes within the Share-Forward Garb trend
Three behaviours holding the trend together01
Shareable Clothing
Garments integrating share-friendly features directly into clothing are becoming popular, disrupting traditional fashion priorities.
02
Personalization Technology
WeChat campaign allows luxury shoe brands to offer footwear personalization service through a mini-program to provide a seamless in-app shopping experience.
03
Digital-Only Fashion
Carlings' Neo-Ex interactive digital fashion concept is a product of longstanding culture reliance on social media, provides personalized, sustainable, online-only garments.
Industry implications
What the Share-Forward Garb trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
With Shareable Clothing, companies can introduce technology to enhance the shareability of their clothing, offering unique user experiences exchanging differing perspectives, designs, and relevant e-commerce potential.
For
Luxury Goods
Luxury brands can harness Personalization Technology to offer exclusive customized services to customers which optimizes in-app purchases while offering more inspired product delivery to the luxury-consumer.
For
E-commerce
Digital-Only Fashion retail platforms offer unique digital experiences facilitated by the convergence of fashion, social media, and emerging technologies, catering to eco-conscious consumers through product personalization and sustaianable production methods.
Workshop question
How can you make your product more easily shared on social media?
Trend signals
Trend signals for Share-Forward Garb
Trend score 6.0 out of 10, from popularity 87%, activity 85%, freshness 8%.
Popularity87%
Activity85%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Share-Forward Garb trend
4 featured examples from Jul 9, 2018 to Jan 25, 2019CategoryArt & Design
Digital-Only Fashion Capsules
Carlings' Digital Fashion Collection Boasts a Futuristic Outlook
The fashion industry can explore ways to integrate technology and sustainability to meet evolving consumer needs, adapt to fast-changing trends and reduce environmental impacts.
CategoryFashion
iPhone-Accommodating Couture Fashion Shows
Maison Margiela’s 2018 Runway Boasts iPhone Holsters
The fashion industry has the opportunity to integrate technology into clothing and accessories, to create new features, styles and functionality that add value to consumers in the…
CategoryPop Culture
Exaggerated Contemporary Statement Dresses
The Viktor & Rolf Spring 2019 Became a Viral Sensation
Fashion brands can capitalize on social and digital trends to increase their reach and relevance among consumers.
CategoryFashion
Footwear Customization Campaigns
Sergio Rossi's WeChat Campaign Lets People Design Their Own Shoes
The luxury footwear industry can benefit from offering personalized customization services through WeChat mini-programs
