Share-Forward Garb

Fashion's close relationship with social media integrates into apparel

Implications - The fashion world has shifted drastically since the emergence of social media. Much of the shift relies on (and is accommodating to) the requirement for clothing to be share-friendly on visual platforms like Instagram. This idea of shareable clothing is being taken further with garments integrating share-friendly features directly into clothing. The development of share-forward garb speaks to shifting priorities among the luxury consumer.

Workshop Question - How can you make your product more easily shared on social media?
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104,369 Total Clicks
Jul 18 - Jan 19
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Featured Examples
Digital-Only Fashion Capsules - Carlings' Digital Fashion Collection Boasts a Futuristic Outlook
SCORE 9.4
This Quarter and V. Hot 3,499 Clicks Pub: Nov 15, 18
Digital-Only Fashion Capsules
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SCORE 8.5
This Year and Hot 9,552 Clicks Pub: Jul 9, 18
iPhone-Accommodating Couture Fashion Shows
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Exaggerated Contemporary Statement Dresses - The Viktor & Rolf Spring 2019 Became a Viral Sensation
SCORE 8.9
This Month and V. Hot 1,270 Clicks Pub: Jan 25, 19
Exaggerated Contemporary Statement Dresses
The Viktor & Rolf Spring 2019 Became a Viral Sensation
The Viktor & Rolf Spring 2019 presentation is an example of combining couture fashion with digital culture. The collection consists entirely of oversized, voluminous dresses made with brightly... [More]
Footwear Customization Campaigns - Sergio Rossi's WeChat Campaign Lets People Design Their Own Shoes
SCORE 6.5
This Year and Warm 562 Clicks Pub: Sep 13, 18
Footwear Customization Campaigns
Sergio Rossi's WeChat Campaign Lets People Design Their Own Shoes
As part of a new WeChat campaign, luxury shoe brand Sergio Rossi is offering a footwear personalization service through a WeChat mini-program. When it comes to creating their perfect shoe design,... [More]
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