Exclusive Luxury Sportswear Capsules

Maison Margiela & Matchesfashion.com Launch an Refined Line

For its latest effort toward meaningful and refined fashion collaborations, London-based retailer Matchesfashion.com partners up with luxe designer Maison Margiela for a line-up of luxury sportswear for men. The collection is characterized by a minimalist aesthetic, often stylishly broken up by bold color hits and subdued checkered patterns. The contemporary offerings loosely tie into Maison Margiela's Fall/Winter 2018 capsule.

The collaborators utilized exceptionally high-quality materials in the construction of the elevated silhouettes, including virgin wool, soft fleece and velvet. The Maison Margiela x Matchesfashion.com luxury sportswear collection boasts pieces that tie into both a formal and a sporty aesthetic — from the incredibly elegant Crombie tailored coat to the ultra-sporty and vibrant nylon bomber jacket.

Luxury Sportswear
High-quality materials such as virgin wool and velvet can be used in activewear clothing, blending comfort with refinement.
Minimalist Aesthetic
A minimalist approach to fashion design could be applied across various industries, from home goods to technology.
Bold Color Hits
The use of bright colors can make any design pop, creating room for innovation in fields ranging from interior design to automotive manufacturing.

Where This Applies

Fashion
Luxury sportswear collections that combine athleticism with refinement have the potential to disrupt the fashion industry.
Textile
Creating highly functional and modern textiles that incorporate bold colors and high-quality materials could revolutionize the textile industry.
Lifestyle
A minimalist aesthetic and the use of bold colors and patterns can be adopted in various industries, potentially leading to disruption in the lifestyle market.
SCORE
3.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 39%
Freshness 8%

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