Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Garish
Luxury
Block colors and quirky designs make up Millennial-minded luxury furniture.
5.8
Trend score
Trend
What is the Garish Luxury trend?
Garish Luxury: Millennials in a higher tax bracket looking for visual means to self-express are turning to luxury furniture items that mimic the distinct design schemes that reflect their more optimistic worldview. High-end furniture brands are responding in-kind by creating entire collections based on color schemes and designs that are more garish and flashy than their conservative histories have shown. This shift comes as the aesthetic-prioritizing lives of Millennials continues to impact and change the status quo in industries related to both mass-consumption and luxury consumption.
Trend themes
Themes within the Garish Luxury trend
Three behaviours holding the trend together01
Garish Luxury
High-end furniture brands are catering to younger, higher-income millennials looking for visual means to self-express through distinct design schemes.
02
Art-Inspired Luxury
Luxury brands like Louis Vuitton are expanding into homeware by incorporating fashion design-inspired home decors featuring kooky shapes and premium materials to create sophisticated yet attention-grabbing art pieces.
03
Personalized Luxury
Designers are trying to disrupt the traditional norms in product design and are creating customized products like Alvarae Design Studio's 'La Baignoire' color-changing bathtub to fit the ever-changing moods of consumers.
Industry implications
What the Garish Luxury trend means for industry
Where the trend changes the playbookFor
Furniture
The Garish Luxury trend can be harnessed by furniture brands that cater to the younger, higher-income millennials by creating collections based on color schemes and design that cater to their optimistic worldviews.
For
Home Decor
Art-inspired luxury trend can bring fashion design inspiration into home decor products, creating sophisticated and premium materials accent pieces for homes and private spaces.
For
Automotive
Artwork-rendered automotive concepts like Vasily Klyukin's Autosalon Mondrian further blurs the lines between transportation and art, ultimately transforming cars into colorful canvases and dreamlike pieces.
Workshop question
How could your brand better reflect the priorities of its Millennial customer?
Trend signals
Trend signals for Garish Luxury
Trend score 5.8 out of 10, from popularity 79%, activity 88%, freshness 8%.
Popularity79%
Activity88%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Garish Luxury trend
4 featured examples from Dec 18, 2017 to Nov 22, 2018CategoryArt & Design
Luxury Designer Decor Objects
The Petits Nomades Collection Showcases Gorgeous Materials
High-end retailers can explore offering smaller luxury objects from artisanal designers to appeal to broader audiences.
CategoryArt & Design
Color-Changing Bathtubs
Alvarae Design Studio's 'La Baignoire' Changes to Suit One's Mood
The luxury furniture industry can incorporate color-changing bathtubs into their product offerings to provide unique and customizable experiences for their customers.
CategoryArt & Design
Fashion Design-Inspired Home Decors
Louis Vuitton Unveils Its Latest Ultra-Luxe Homeware Capsule
Fashion brands are expanding their portfolios into the luxury home decor industry as a way to diversify revenue streams and extend their brand identity into the homes of premium c…
CategoryAutos
Artwork Rendered Car Concepts
Vasily Klyukin's Autosalon Mondrian Reimagines Cars into Canvases
Automakers and car designers can tap into the trend of personalized car design by offering customized exterior options to consumers.
