Block colors and quirky designs make up Millennial-minded luxury furniture
Implications - Millennials in a higher tax bracket looking for visual means to self-express are turning to luxury furniture items that mimic the distinct design schemes that reflect their more optimistic worldview. High-end furniture brands are responding in-kind by creating entire collections based on color schemes and designs that are more garish and flashy than their conservative histories have shown. This shift comes as the aesthetic-prioritizing lives of Millennials continues to impact and change the status quo in industries related to both mass-consumption and luxury consumption.
Workshop Question - How could your brand better reflect the priorities of its Millennial customer?
Trend Themes
1. Garish Luxury - High-end furniture brands are catering to younger, higher-income millennials looking for visual means to self-express through distinct design schemes.
2. Art-inspired Luxury - Luxury brands like Louis Vuitton are expanding into homeware by incorporating fashion design-inspired home decors featuring kooky shapes and premium materials to create sophisticated yet attention-grabbing art pieces.
3. Personalized Luxury - Designers are trying to disrupt the traditional norms in product design and are creating customized products like Alvarae Design Studio's 'La Baignoire' color-changing bathtub to fit the ever-changing moods of consumers.
Industry Implications
1. Furniture - The Garish Luxury trend can be harnessed by furniture brands that cater to the younger, higher-income millennials by creating collections based on color schemes and design that cater to their optimistic worldviews.
2. Home Decor - Art-inspired luxury trend can bring fashion design inspiration into home decor products, creating sophisticated and premium materials accent pieces for homes and private spaces.
3. Automotive - Artwork-rendered automotive concepts like Vasily Klyukin's Autosalon Mondrian further blurs the lines between transportation and art, ultimately transforming cars into colorful canvases and dreamlike pieces.
4 Featured, 36 Examples:
242,637 Total Clicks
Date Range:
Dec 17 — Jan 19
Trending:
V. Hot
Consumer Insight Topics:
