Garish Luxury

Block colors and quirky designs make up Millennial-minded luxury furniture

Implications - Millennials in a higher tax bracket looking for visual means to self-express are turning to luxury furniture items that mimic the distinct design schemes that reflect their more optimistic worldview. High-end furniture brands are responding in-kind by creating entire collections based on color schemes and designs that are more garish and flashy than their conservative histories have shown. This shift comes as the aesthetic-prioritizing lives of Millennials continues to impact and change the status quo in industries related to both mass-consumption and luxury consumption.

Workshop Question - How could your brand better reflect the priorities of its Millennial customer?
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164,622 Total Clicks
Dec 17 - Jan 19
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Featured Examples
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