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Oxygenated Electrolyte Beverages

The Formula O2 Natural Recovery Drinks Boost Athletic Recovery

— December 9, 2016 — Lifestyle
The Formula O2 natural recovery drinks are formulated to be an effective way for athletes and exercisers to recover after their workout or game without the need for unnecessary ingredients.

The Formula O2 drinks come in orange mango and grapefruit ginger flavor options, and contain just 20-calories per can to keep caloric levels low for athletes who are on restrictive diets. The beverages focus on delivering a boost of three main ingredients including oxygen, electrolytes and caffeine, which work to support the liver, keep you hydrated and provide a boost of energy, respectively.

The Formula O2 natural recovery drinks are a deliciously health alternative to sugar-laden drinks as the beverage recipe contains just two-grams of sugar per can to limit blood sugar spikes.
Trend Themes
1. Natural Recovery Drinks - Disruptive innovation opportunities include developing new flavors and formulations using natural ingredients, and incorporating advanced recovery technologies such as CBD or adaptogens.
2. Low-calorie Beverages - Opportunities for disruptive innovation in this trend include creating zero-calorie options without artificial sweeteners, and incorporating functional ingredients such as probiotics or collagen for added health benefits.
3. Oxygenated Beverages - Potential disruptive innovation opportunities in this trend include exploring new delivery methods for oxygen, such as micro-dosing devices, and developing oxygen-infused products for specific consumer segments like travelers or high-altitude athletes.
Industry Implications
1. Sports Nutrition - Disruptive innovation opportunities in this industry include creating customized recovery drink formulas based on individual athlete needs, and incorporating personalized nutrition tracking technology.
2. Healthy Beverages - Opportunities for disruptive innovation in this industry include introducing unique natural flavors and functional ingredients to cater to health-conscious consumers, and developing sustainable packaging solutions.
3. Fitness Technology - Potential disruptive innovation opportunities in this industry include incorporating recovery drink dispensing systems into fitness equipment, and developing wearable devices to track hydration and energy levels during workouts.
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