Ocean's Halo offers a range of broths, sauces, noodles and snacks centered around ingredients like seaweed and kelp, and its newest line introduces beverages made with deep ocean water.
Deep ocean water is rich in electrolytes and Ocean's Halo amplifies its benefits by infusing it with antioxidants and nutrients from kelp. The all-new functional beverage collection is set to be showcased at Natural Products Expo East, introducing refreshing flavors like Honey Ginger, Watermelon Lime, Hibiscus Cinnamon and Kiwi Aloe.
While mineral- and electrolyte-rich deep ocean water is a billion-dollar market in some parts of the world, used for everything from drinking to cosmetics, the product and its benefits are relatively new to North American consumers.
Why This Trend Is Growing
- Functional Beverages
- Creating beverages infused with deep ocean water and superfoods opens opportunities for the functional beverages trend.
- Natural Products
- Offering products made with deep ocean water and natural ingredients aligns with the growing demand for natural products.
- Marine-based Ingredients
- Using seaweed, kelp, and deep ocean water introduces the trend of utilizing marine-based ingredients in food and beverages.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can seize the opportunity to expand their product lines by incorporating deep ocean water and superfoods into their beverages.
- Natural Foods Industry
- The natural foods industry can benefit from including deep ocean water and other natural ingredients in their product offerings.
- Health and Wellness Industry
- The health and wellness industry can tap into the demand for functional beverages by introducing products that combine deep ocean water and nutrient-rich ingredients.
