As a potent electrolyte drink, coconut water is often referred to as nature's sports beverage. While there are some companies that note coconut water as a potent source to replenish electrolytes and hydration, these claims are generally no bigger than a small line of text on a bottle. Roar sets itself apart by making coconut water the base of its energizing sports drinks.
The 60-calorie 'Cosmic Grape' flavor is branded as one that supplies an "electrolyte infusion" that's also rich with vitamins, yet free from caffeine, preservatives, gluten and artificial flavors. Roar describes that this new beverage combines the expressive components of an energy drink "with the functionality of a sports drink."
While certain brands have dominated the energy and sports drink categories for years, consumers are now calling for healthy beverages that are free from artificial agents and sweeteners.