Courtside Refreshes with Effervescent Coconut Water-Based Drinks
Laura McQuarrie — March 1, 2023 — Lifestyle
References: drinkcourtside & punchdrink
Courtside is a post-activity drink that helps active bodies refuel and replenish with essential minerals and electrolytes. The effervescent coconut water-based beverages help to replace what's lost through sweat, all the while sharing the lightly sweet and refreshing taste of real fruit juice.
With flavors like Mango Passionfruit, Coconut Lime and Berry Lemonade, the brand makes it easy for those who participate in physical activity to reenergize themselves on a daily basis, and all without artificial colors, flavors or ingredients. The "100% chuggable" canned drinks speak to a wide range of everyday athletes and busy individuals who want to stay on top of their health and hydration.
Thanks to the brand's use of Young Thai coconuts sourced from Thailand, the beverages are naturally sweet.
With flavors like Mango Passionfruit, Coconut Lime and Berry Lemonade, the brand makes it easy for those who participate in physical activity to reenergize themselves on a daily basis, and all without artificial colors, flavors or ingredients. The "100% chuggable" canned drinks speak to a wide range of everyday athletes and busy individuals who want to stay on top of their health and hydration.
Thanks to the brand's use of Young Thai coconuts sourced from Thailand, the beverages are naturally sweet.
Trend Themes
1. Post-activity Refueling Drinks - Opportunity for beverage companies to create effervescent, all-natural drinks that aid in replenishing lost minerals and electrolytes after physical activity.
2. Coconut Water-based Beverages - Opportunity for beverage companies to use coconut water in effervescent drinks as a natural sweetener with electrolytes and essential minerals.
3. All Natural Canned Drinks - Opportunity for beverage companies to create canned drinks with real fruit juice and no artificial colors, flavors, or ingredients that cater to busy individuals and everyday athletes.
Industry Implications
1. Sport Nutrition - Effervescent post-activity drinks could disrupt traditional sports nutrition products as a natural and convenient way for athletes to refuel.
2. Beverage - The use of all-natural ingredients and coconut water in canned drinks could be a disruptive innovation for the beverage industry.
3. Health and Wellness - Beverage companies can tap into the health and wellness market with canned drinks that cater to busy individuals and everyday athletes looking for all-natural, convenient refreshment options.
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