The Greater Than Electrolyte Drink is infused with ingredients to boost hydration all day. It was created to be a natural performance drink and has proven to prevent dehydration. Brothers Mark and Jon Sider created the beverage to target post-workout rehydration. Recently, the electrolyte-infused beverage has transcended to the whole family and is ideal for nursing mothers, fathers, and children at any time throughout the day.
Made with coconut water, non-GMO fruit juice, and sea salt, the electrolyte drink has no added sugars or unnecessary chemicals. Greater Than's naturally derived ingredients serve as a healthy and delicious alternative to other hydration drinks on the market. The drink is ideal for a pre or post-workout replenisher and to remain hydrated throughout the day.
Image Credit: Greater Than
Key Themes Behind This Trend
- Natural Electrolyte Beverages
- Opportunity to create similar natural electrolyte beverages using non-GMO ingredients and natural fruit juice to cater to the health-conscious consumers.
- Performance Drinks for Whole Family
- Opportunity to expand product line to cater to the whole family and positioning the drinks as a hydration drink not just for post-workout but for daily activities as well.
- Clean Label Hydration Beverages
- Opportunity to emphasize natural ingredients and no added sugar or unnecessary chemicals as a part of new product development in the hydration beverage industry.
Where This Applies
- Beverage Industry
- Industry can tap into the trend of natural ingredients and clean-label beverages to cater to the health-conscious consumers.
- Sports Nutrition Industry
- Opportunity to create performance drinks with natural ingredients that cater to athletes and health-conscious consumers alike.
- Health and Wellness Industry
- Opportunity to expand product lines catering to the health-conscious and eco-friendly consumers by emphasizing natural ingredients and no added sugars or unnecessary chemicals.
