The Pura Still Spiked Still Water Drinks are Just 90 Calories Each
Michael Hemsworth — November 15, 2018 — Lifestyle
References: purastillbeverage & foodbev
Prepackaged cocktails have become quite popular with Millennials but often come with a high level of sugar in each serving, so the Pura Still Spiked Still Water has been unveiled as a new healthier alternative.
Containing just 90 calories per serving, the drinks will launch in December in three flavor options including Mango, Mandarin Orange and Blackberry. Each of the ready-to-drink alcohol beverages contain just one grab of cane sugar per serving along with two grams of carbohydrates to make them perfect for consumers on restrictive diets.
The Pura Still Spiked Still Water drinks were explained by Brand Manager Jessica Stainsby, who said, "People are prioritising their health and wellness more than ever. Pura Still creates an option for consumers who want to enjoy themselves without worrying about carbonation and bloating, calories or excess sugar. You shouldn’t have to compromise your lifestyle to enjoy a drink, and with Pura Still, you don’t have to."
Containing just 90 calories per serving, the drinks will launch in December in three flavor options including Mango, Mandarin Orange and Blackberry. Each of the ready-to-drink alcohol beverages contain just one grab of cane sugar per serving along with two grams of carbohydrates to make them perfect for consumers on restrictive diets.
The Pura Still Spiked Still Water drinks were explained by Brand Manager Jessica Stainsby, who said, "People are prioritising their health and wellness more than ever. Pura Still creates an option for consumers who want to enjoy themselves without worrying about carbonation and bloating, calories or excess sugar. You shouldn’t have to compromise your lifestyle to enjoy a drink, and with Pura Still, you don’t have to."
Trend Themes
1. Low-calorie Cocktails - Disruptive innovation opportunity: Develop new low-calorie cocktails to tap into the health-conscious market.
2. Health-focused Prepackaged Beverages - Disruptive innovation opportunity: Create prepackaged beverages that prioritize health and wellness without sacrificing taste.
3. Alternative Alcoholic Beverages - Disruptive innovation opportunity: Explore alternative alcoholic beverages like spiked still water to cater to evolving consumer preferences.
Industry Implications
1. Alcoholic Beverage Industry - Disruptive innovation opportunity: Introduce healthier alcohol options to attract health-conscious consumers.
2. Ready-to-drink Beverage Industry - Disruptive innovation opportunity: Develop innovative prepackaged beverages that align with consumer demands for healthier options.
3. Functional Beverage Industry - Disruptive innovation opportunity: Create functional drinks that offer health benefits while delivering a refreshing alcoholic experience.
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