Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wellness
Planning
Consumer focus on "wellness" has led to more structured programs.
3.6
Trend score
Trend
What is the Wellness Planning trend?
Wellness Planning: With consumers still interested in "wellness," applicable in industries ranging from food and beverage to sports, brands are now focusing on creating, or empowering their customers to create, sustained programs that help them through their wellness journeys. These products and services establish the process of achieving wellness as an ongoing one for the benefit of consumers' overall physical and mental health, rather than something consumers indulge in when they have the time.
Trend themes
Themes within the Wellness Planning trend
Three behaviours holding the trend together01
Wellness-focused products and services
Brands focusing on creating or empowering customers to create sustained wellness programs to benefit consumers' physical and mental health.
02
Self-improvement and goal setting planners
Planners and journals that help people achieve better balance between work, life and overall wellness.
03
Mental health solutions in the workplace
Employers are seeking new ways to offer employee mental health offerings and services to positively impact performance and quality of life.
Industry implications
What the Wellness Planning trend means for industry
Where the trend changes the playbookFor
Lifestyle products and services
Companies can focus on creating products that promote wellness and assist in self-improvement and goal setting.
For
Technology and mental health
New solutions in technology can help companies better address mental health offerings in the workplace.
For
Hospitality and event planning
Companies can plan events that cultivate wellness, such as a wellness retreat or corporate wellness program.
Workshop question
How could your brand establish wellness programs for its customers or employees?
Trend signals
Trend signals for Wellness Planning
Trend score 3.6 out of 10, from popularity 55%, activity 44%, freshness 8%.
Popularity55%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Wellness Planning trend
5 featured examples from Nov 7, 2017 to Jan 24, 2019CategoryLifestyle
Self-Care Planners
ban.do's Wellness Planner Covers Nutrition, Exercise and Body Positivity
Opportunity for disruptive innovation in the wellness industry by developing products and services that cater to the self-care needs of millennials.
CategoryLifestyle
Essential Oil Advent Calendars
Saje's '12 Days of Wellness' Showcases Oils and Their Origins
The wellness industry can create limited-edition advent calendars with essential oils to appeal to health-conscious consumers.
CategoryLifestyle
Purpose-Focused Day Planners
The 'Monk Manual' Planner Helps You Achieve Everyday Wellness
The trend of purpose-focused planners presents disruptive innovation opportunities in the productivity tools industry.
CategoryLifestyle
Specialty Hobby Journals
Moleskine's 'Passion Journals' Help to Keep Track of Hobbies & Interests
The stationery industry can take advantage of the trend by creating customized and themed journal collections to cater to various hobbyists' needs.
CategoryTech
Corporate Mental Health Offerings
Spring Health Fouses on Employee Mental Health Services
The healthcare industry can explore opportunities in providing specialized mental health services for corporations, leveraging technology to improve accessibility, affordability…
