Millennials are heavily invested in self-care and personal improvement and tend to invest more in their personal well-being practices than the generations that came before them—and ban.do's Wellness Planner appeals to the Millennial who wants to support their journey in an organized manner.
The Wellness Planner includes sections for mapping out one's goals and daily activities, but it also includes portions with tools, activities and advice on everything from nutrition and meal planning to exercise, body positivity and feeling one's feelings to the fullest. Throughout the planner, ban.do also included artwork from nine artists, as well as a colorful, stylish page of stickers that can be used to track one's progress towards various pursuits.
The self-care planner also underlines the importance of simple habits like drinking water, unplugging from technology and physical exercise.
Why This Trend Is Growing
- Personal Wellness Planning
- Opportunity for disruptive innovation in creating personalized wellness planning tools that cater to the self-care needs of millennials.
- Artistic Integration in Planners
- Opportunity for disruptive innovation in incorporating artwork and creative elements into planners to enhance user engagement and motivation.
- Sticker-based Goal Tracking
- Opportunity for disruptive innovation in utilizing stickers or interactive elements for tracking progress towards personal well-being goals.
Industries Being Reshaped
- Wellness and Personal Development
- Opportunity for disruptive innovation in the wellness industry by developing products and services that cater to the self-care needs of millennials.
- Stationery and Planners
- Opportunity for disruptive innovation in the stationery industry by creating planners with artistic integration and interactive elements for goal tracking.
- Digital Health and Fitness
- Opportunity for disruptive innovation in the digital health and fitness industry by developing personalized wellness planning apps or platforms.
