High-protein diets are continuing to see a drastic uptick in popularity, which is being supported by products like the new watermelon Vieve Protein Water drink. Containing no sugar or fat, the drink contains 20 grams of protein, has no dairy and is just 85 calories per bottle to make it perfect for consumers on restrictive diets. The drink comes as a response to the growing number of protein supplements that are infiltrating the market to offer consumers a way to stave off hunger.
Brand Creator, Rafael Rozenson, explained the new watermelon Vieve Protein Water when he said, "Our consumers are always at the forefront of our mind, so when it came to developing a new flavor, we actually turned around and asked them which Vieve flavor they’d like to see next. Out of all survey responses, Watermelon was by far and away the preferred flavor to launch.”