Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cruciferous
Substitution
Foods that require rice are replaced with cauliflower substitutes.
4.3
Trend score
Trend
What is the Cruciferous Substitution trend?
Cruciferous Substitution: Typically used as a substitute for meats by vegetarians and vegans, cauliflower is now being replaced in dishes that require or feature rice. Cauliflower rice serves individuals looking to avoid high-carb diets, and is diverse in its ability to transform both snacks and dishes. As consumers become increasingly picky in their purchase journey, brands are adapting by personalizing their offerings to small, niche interests.
Trend themes
Themes within the Cruciferous Substitution trend
Three behaviours holding the trend together01
Cauliflower Substitution
Cauliflower is becoming a substitute for high-carb foods like rice
02
Ready-Made Healthy Meals
TYME is a new fast food company that sells healthy meals in jar packaging to busy adults who forget to pack their lunches
03
Diet-Specific Meal Kits
Blue Apron has launched Whole30-approved recipes to help customers switch to a healthier lifestyle diet without sacrificing taste
Industry implications
What the Cruciferous Substitution trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Brands can look to personalize their offerings like FullGreen's flavored Cauliflower Rice pouches to better suit consumers' niche interests
For
Health and Wellness
Disruptive innovation opportunities exist in the creation of healthy, gluten-free, and probiotic-rich snack foods like Vegan Rob's Cauliflower Puffs
For
Meal Kit Delivery Services
Companies like Blue Apron can benefit from developing more diet-specific meal plans to cater to customers interested in a healthier lifestyle
Workshop question
How could your brand better cater to niche consumer interests?
Trend signals
Trend signals for Cruciferous Substitution
Trend score 4.3 out of 10, from popularity 60%, activity 62%, freshness 8%.
Popularity60%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Cruciferous Substitution trend
5 featured examples from Feb 8, 2017 to Jan 25, 2019CategoryLifestyle
Ready-Made Lunch Jars
TYME is a New Fast Food Company That Sells Meals in Jar Packaging
Disruptive innovation opportunity: Transforming the fast food industry by introducing healthier, pre-packaged meal options.
CategoryLifestyle
Ready-Made Cauliflower Rice
FullGreen Makes 100% Cauliflower Rice Pouches as a Grain Alternative
This industry can leverage the popularity of cauliflower as a versatile and healthy ingredient to create innovative products.
CategoryLifestyle
Vegetable Rice Substitutes
Pei Wei Has Added a Cauliflower Rice Option as a Healthier Substitution
Food and beverage companies can explore and capitalize on the trend of vegetable rice substitutes by introducing innovative products and menu options that cater to consumer demand…
CategoryLifestyle
Diet-Friendly Meal Kits
Blue Apron Has Launched Whole30-approved Recipes for September
Companies in the meal kit industry can expand their offerings by including Whole30-approved recipes and catering to specific dietary needs.
CategoryLifestyle
Cruciferous Vegetable Puffs
Vegan Rob's Unique Cauliflower Snack is Rich in Probiotics
Opportunity to expand the market of healthy snack foods that are not only delicious but also have a good amount of health benefits.
