Cruciferous Substitution

Foods that require rice are replaced with cauliflower substitutes

Implications - Typically used as a substitute for meats by vegetarians and vegans, cauliflower is now being replaced in dishes that require or feature rice. Cauliflower rice serves individuals looking to avoid high-carb diets, and is diverse in its ability to transform both snacks and dishes. As consumers become increasingly picky in their purchase journey, brands are adapting by personalizing their offerings to small, niche interests.

Workshop Question - How could your brand better cater to niche consumer interests?
SCORE 7.2
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54,439 Total Clicks
Feb 17 - Jan 19
This Month and Warm
LifestyleFoodHealth
Featured Examples
Ready-Made Lunch Jars - TYME is a New Fast Food Company That Sells Meals in Jar Packaging
SCORE 7.3
Warm 11,511 Clicks Pub: May 9, 17
Ready-Made Lunch Jars
TYME is a New Fast Food Company That Sells Meals in Jar Packaging
The word “healthy” does not often come up alongside “fast food,” but TYME is a new fast food company that hopes to change this by serving healthy meals in a jar. TYME... [More]
Ready-Made Cauliflower Rice - FullGreen Makes 100% Cauliflower Rice Pouches as a Grain Alternative
SCORE 5.9
Warm 1,332 Clicks Pub: Feb 8, 17
Ready-Made Cauliflower Rice
FullGreen Makes 100% Cauliflower Rice Pouches as a Grain Alternative
‘Cauli Rice,’ or cauliflower rice, is the name of a “lower calorie rice alternative” from FullGreen that offers a healthy, gluten-free substitute for white rice. The... [More]
Vegetable Rice Substitutes - Pei Wei Has Added a Cauliflower Rice Option as a Healthier Substitution
SCORE 7.4
This Month and Warm 518 Clicks Pub: Jan 25, 19
Vegetable Rice Substitutes
Pei Wei Has Added a Cauliflower Rice Option as a Healthier Substitution
The increased demand for convenient, healthier food varieties amongst consumers is seeing new options like the Cauliflower Rice option at Pei Wei being introduced to satisfy this burgeoning market.... [More]
Diet-Friendly Meal Kits - Blue Apron Has Launched Whole30-approved Recipes for September
SCORE 6
This Year and Warm 685 Clicks Pub: Sep 10, 18
Diet-Friendly Meal Kits
Blue Apron Has Launched Whole30-approved Recipes for September
The Whole30 diet is more popular than ever and now it’s easy for consumers to try it out thanks to Blue Apron’s new Whole30-approved recipes. Available through September, the healthy... [More]
Cruciferous Vegetable Puffs - Vegan Rob's Unique Cauliflower Snack is Rich in Probiotics
SCORE 1.9
Untested 595 Clicks Pub: Mar 21, 17
Cruciferous Vegetable Puffs
Vegan Rob's Unique Cauliflower Snack is Rich in Probiotics
This cauliflower snack from Vegan Rob’s offers a unique alternative to snacking on potato chips. The vegetable-rich, gluten-free Cauliflower Puffs are made with simple ingredients that are... [More]
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