'Petal' is an all-new sparkling botanical rose water drink that is organic and naturally sweetened as well as free from calories, sugar, caffeine and "fake stuff." The elegant botanical beverage comes in three flavors, including Original Rose, Mint Rose and Lychee Rose, which are accented with a touch of stevia and erythritol.
While rose is renowned throughout the world of fragrance for its floral aroma, rose water is now coming into the spotlight as a potent hydrator that's packed with antioxidants, a delicate floral flavor and beautifying benefits. As rose oil vibrates at the highest frequencies of all essential oils, Petal positions its drinks as uplifting products that can also help to raise one's vibrational energy.
Unlike many rose water drinks that are sold by the bottle, Petal packages its products in tall cans with vibrant floral designs.
What's Driving This Trend
- Sparkling Botanical Beverages
- Disruptive innovation opportunity: Develop new flavors and packaging designs to attract health-conscious consumers seeking organic and natural drinks.
- Rose Water Drinks
- Disruptive innovation opportunity: Create innovative beauty and wellness products that incorporate rose water for its hydrating and beautifying benefits.
- Alternative Natural Sweeteners
- Disruptive innovation opportunity: Explore the use of stevia and erythritol as healthier alternatives to traditional sugar in beverages and other food products.
Who This Affects Most
- Beverage Industry
- Disruptive innovation opportunity: Innovate in the beverage industry by creating new sparkling botanical drinks that cater to health-conscious consumers.
- Beauty Industry
- Disruptive innovation opportunity: Develop beauty and wellness products that incorporate rose water for its hydrating and beauty-enhancing properties.
- Food Industry
- Disruptive innovation opportunity: Explore the use of alternative natural sweeteners like stevia and erythritol in food products to meet the growing demand for healthier options.
