Moving beyond food, veganism is adopted into broader lifestyle trends
Implications - Moving beyond just food products, veganism is expanding into broader lifestyle categories to satiate those looking for more health-minded products and services. Infiltrating categories like hospitality, fitness and even household goods, brands are utilizing vegan practices to better adhere to those sustainable practices and cater to those looking for more mindful products. These examples speak to the broader adoption of health and wellness trends, but also a sense of ethical practices in typically unrelated categories.
Workshop Question - What can your brand or business do to better communicate concerns over sustainable and ethical consumption habits?
Trend Themes
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Expanding Veganism — Vegan principles have expanded to broader lifestyle categories such as hospitality, fitness, and household goods.
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Sustainable Materials — Designers are experimenting with sustainable and vegan materials such as plant fibers and minerals.
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Conscious Lifestyle Choices — Consumers are choosing to incorporate ethical and sustainable practices into all aspects of their lives.
Industry Implications
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Hospitality — Hotels and travel companies are incorporating vegan and sustainable practices into their offerings.
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Design — Designers are creating innovative and sustainable materials for furniture and household goods.
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Fashion — Fashion designers are using vegan materials and promoting cruelty-free practices.
